Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Thinking About the Meatball Sundae | p. 1 |
The Fourteen Trends | p. 49 |
Direct Communication and Commerce Between Producers and Consumers | p. 51 |
Amplification of the Voice of the Consumer and Independent Authorities | p. 71 |
Need for an Authentic Story as the Number of Sources Increases | p. 87 |
Extremely Short Attention Spans Due to Clutter | p. 96 |
The Long Tail | p. 102 |
Outsourcing | p. 113 |
Google and the Dicing of Everything | p. 119 |
Infinite Channels of Communication | p. 125 |
Direct Communication and Commerce Between Consumers and Consumers | p. 133 |
The Shifts in Scarcity and Abundance | p. 139 |
The Triumph of Big Ideas | p. 151 |
The Shift from "How Many" to "Who" | p. 158 |
The Wealthy Are Like Us | p. 163 |
New Gatekeepers, No Gatekeepers | p. 169 |
Putting It Together | p. 177 |
Case Studies | p. 195 |
Conclusion: It's Not an Organization, It's a Movement | p. 229 |
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.