The Media Book

by Newbold, Chris; Boyd-Barrett, Oliver; Van den Bulck, Hilde

• ISBN13: 9780340740477
• ISBN10: 0340740477
• Format: Hardcover
• Copyright: 2002-04-04
• Publisher: Hodder Education Publishers

Summary

The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.

Table of Contents

List of Contributors	vii
Acknowledgements	ix
Introduction	x
Theory in Media Research	1	(54)
Oliver Boyd-Barrett
On the Uses of Theory: an Example	2	(2)
Theory and Ideology	4	(5)
Demarcating the Field	9	(11)
Different Theories in the History of Mass Communication Research	20	(5)
Administrative and Critical Traditions	25	(4)
Theory Circles and Spirals	29	(11)
The `Big Three': Further Observations	40	(15)
Tools for Studying the Media	55	(46)
Hilde Van den Bulck
The Nature of `Scientific' Research	56	(6)
Quantitative Survey Research	62	(6)
Qualitative Survey Research	68	(5)
Ethnographic Field Research	73	(5)
Quantitative Content Analysis	78	(5)
Qualitative Content Analysis	83	(6)
Document Analysis for Historical and Policy Analysis	89	(12)
The Moving Image	101	(61)
Chris Newbold
Understanding the Moving Image	102	(10)
The Early Moving Image	112	(17)
Narrative Theory and the Moving Image	129	(13)
Genre Theory and the Moving Image	142	(20)
Media Industries	162	(50)
Roland Van Gompel
Hilde Van den Bulck
Daniel Biltereyst
The Power of the Media Industries: Theoretical Positions	165	(8)
Media Systems, Policies and Industries in Transition	173	(12)
The Structures and Dynamics of the Media Industries	185	(16)
News, Technology and the Paradoxes of Globalization: a Case Study	201	(11)
The Analysis of Popular Culture	212	(47)
John Lough
Origins	214	(18)
Dominant Theories: Marxism and Ideology	232	(5)
Main Areas of Cultural Studies Today	237	(11)
Semiology and Beyond	248	(4)
Criticisms of Cultural Studies	252	(7)
Representation, Identity and the Media	259	(59)
Alina Bernstein
Representation and the Media	260	(8)
Gender and the Media: The Representation of Women and Femininity(ies)	268	(19)
Gender and the Media: The Representation of Men, Masculinity(ies), Gays and Lesbians	287	(13)
Representation, Race and Ethnicity	300	(5)
Identity and the Media	305	(13)
Advertising and Marketing	318	(54)
Rachel Eyre
Michel Walrave
`We're Surrounded!' Advertising in Society	319	(10)
Theory, Method and Analysis	329	(7)
Advertising, Regulation and Reputation	336	(7)
Marketing Communications: Possibilities, Limitations and Innovations	343	(29)
Interactive Electronic Media	372	(48)
Gillian Youngs
Oliver Boyd-Barrett
Globalization and the Internet	373	(9)
Information and Communication Technologies	382	(9)
Virtual Communities	391	(9)
Media Technology for Distance Learning	400	(20)
Selective Glossary of Key Terms	420	(5)
Subject Index	425	(9)
Name and Title Index	434