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9781575860534

The Media Equation

by ;
  • ISBN13:

    9781575860534

  • ISBN10:

    1575860538

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 1998-07-01
  • Publisher: Stanford Univ Center for the Study

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Summary

In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places.

Table of Contents

Part I. Introduction: 1. The media equation
Part II. Media and Manners: 2. Politeness
3. Interpersonal distance
4. Flattery
5. Judging others and ourselves
Part III. Media and Personality: 6. Personality of characters
7. Personality of interfaces
8. Imitating a personality
Part IV. Media and emotion: 9. Good versus bad
10. Negativity
11. Arousal
Part V. Media and Social Roles: 12. Specialists
13. Teammates
14. Gender
15. Voices
16. Source orientation
Part VI. Media and Form: 17. Image size
18. Fidelity
19. Synchrony
20. Motion
21. Scene changes
22. Subliminal images
Part VII. Final Words: 23. Conclusions about the media equation

Supplemental Materials

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