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Media Essentials A Brief Introduction
by Campbell, Richard; Martin, Christopher R.; Fabos, BettinaEdition:
1st
ISBN13:
9780312590857
ISBN10:
0312590857
Format:
Paperback
Pub. Date:
7/23/2010
Publisher(s):
Bedford/St. Martin's
List Price: $70.66
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Summary
Media Essentialsis a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format -- for a very attractive price.
Author Biography
RICHARD CAMPBELL, director of the journalism program at Miami University, is the author of “60 Minutes” and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade and the Reagan Legacy (1994). Campbell has written for numerous publications including Columbia Journalism Review, Journal of Communication, and Media Studies Journal and he has served on the editorial boards of Critical Studies in Mass Communication and Television Quarterly. As a writer and media critic, he is a frequent speaker on public radio and television.
CHRISTOPHER R. MARTIN is a professor of journalism at University of Northern Iowa and author of Framed! Labor and the Corporate Media (2003). He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications, including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, and Culture, Sport, and Society. He is also on the editorial board of the Journalism of Communication Inquiry.
BETTINA FABOS, an award-winning video maker and former print reporter, is an associate professor of visual communication and interactive media studies at University of Northern Iowa. She is the author of Wrong Turn on the Information Superhighway: Education and the Commercialized Internet (2003). Her areas of expertise include critical media literacy, Internet commercialization, the role of the internet in education, and media representations of popular culture. Her work has been published in Library Trends, Review of Educational Research, and Harvard Educational Review.
Table of Contents
Preface
PART ONE: MASS MEDIA INDUSTRIES
Chapter 1- Mass Communication: A Critical Approach
THE EVOLUTION OF MASS COMMUNICATION
The Oral and Written Eras
The Print Era
Media Convergence
MASS MEDIA AND THE PROCESS OF COMMUNICATION
The Evolution of a New Mass Medium
Debating Media's Role in Everyday Life
MEDIA LITERACY: WAYS OF UNDERSTANDING
The Linear Model
The Cultural Model
The Social Scientific Model
A CLOSER LOOK AT THE CULTURAL MODEL: SURVEYING THE CULTURAL LANDSCAPE
The “Culture as Skyscraper” Metaphor
The “Culture as Map” Metaphor
Tracing Changes in Values
A CLOSER LOOK AT THE SOCIAL SCIENTIFIC MODEL: GATHERING DATA
Comparing Analyses of Cancer News Coverage
Gathering and Analyzing Data
CRITIQUING MEDIA
Evaluating Cultural and Social Scientific Research
Conducting Our Own Critiques
Benefits of a Critical Perspective
Media Literacy Case Study: Bedouins, Camels, Transistors, and Coke
CHAPTER ESSENTIALS
THE EVOLUTION OF MASS COMMUNICATION
The Oral and Written Eras
The Print Era
Media Convergence
MASS MEDIA AND THE PROCESS OF COMMUNICATION
The Evolution of a New Mass Medium
Debating Media's Role in Everyday Life
MEDIA LITERACY: WAYS OF UNDERSTANDING
The Linear Model
The Cultural Model
The Social Scientific Model
A CLOSER LOOK AT THE CULTURAL MODEL: SURVEYING THE CULTURAL LANDSCAPE
The “Culture as Skyscraper” Metaphor
The “Culture as Map” Metaphor
Tracing Changes in Values
A CLOSER LOOK AT THE SOCIAL SCIENTIFIC MODEL: GATHERING DATA
Comparing Analyses of Cancer News Coverage
Gathering and Analyzing Data
CRITIQUING MEDIA
Evaluating Cultural and Social Scientific Research
Conducting Our Own Critiques
Benefits of a Critical Perspective
Media Literacy Case Study: Bedouins, Camels, Transistors, and Coke
CHAPTER ESSENTIALS
Chapter 2- Books and the Power of Print
THE EARLY HISTORY OF BOOKS: FROM PAPYRUS TO PAPERBACKS
Papyrus, Parchment, and Codex: The Development Stage of Books
Writing and Printing Innovations: Books Enter the Entrepreneurial Stage
The Printing Press and the Publishing Industry: Books Become a Mass Medium
THE EVOLUTION OF MODERN PUBLISHING
Early Publishing Houses
The Conglomerates
The Structure of Publishing Houses
TYPES OF BOOKS: TRADITION MEETS TECHNOLOGY
Print Books
Electronic and Digital Publishing
THE ECONOMICS OF THE BOOK INDUSTRY
THE EARLY HISTORY OF BOOKS: FROM PAPYRUS TO PAPERBACKS
Papyrus, Parchment, and Codex: The Development Stage of Books
Writing and Printing Innovations: Books Enter the Entrepreneurial Stage
The Printing Press and the Publishing Industry: Books Become a Mass Medium
THE EVOLUTION OF MODERN PUBLISHING
Early Publishing Houses
The Conglomerates
The Structure of Publishing Houses
TYPES OF BOOKS: TRADITION MEETS TECHNOLOGY
Print Books
Electronic and Digital Publishing
THE ECONOMICS OF THE BOOK INDUSTRY
Money In
Money Out
BOOKS IN A DEMOCRATIC SOCIETY
Censorship
Media Literacy Case Study: Banned Books and “Family Values”
Declining Readership
Physical Deterioration
CHAPTER ESSENTIALS
BOOKS IN A DEMOCRATIC SOCIETY
Censorship
Media Literacy Case Study: Banned Books and “Family Values”
Declining Readership
Physical Deterioration
CHAPTER ESSENTIALS
Chapter 3- Newspapers and the Rise and Decline of Modern Journalism
THE EARLY HISTORY OF AMERICAN NEWSPAPERS
Colonial Newspapers and the Partisan Press
The Penny Press: Becoming a Mass Medium
Yellow Journalism
THE EVOLUTION OF NEWSPAPERS: COMPETING MODELS OF MODERN PRINT JOURNALISM
“Objectivity” in Modern Journalism
Interpretive Journalism
Literary Journalism
Journalism in the Technology Age
CATEGORIZING NEWS AND U.S. NEWSPAPERS
Small Local Papers: Focus on Consensus
Regional and National Newspapers: Focus on Conflict
Ethnic and Minority Newspapers
The Underground Press
THE ECONOMICS OF NEWSPAPERS
Money In
Money Out
CHALLENGES FACING NEWSPAPERS
Declining Readership
Decreasing Competition
Media Literacy Case Study: Newspaper Circulation Up! (For Free Papers)
Joint Operating Agreement
Newspaper Chains
Going Digital
Blogs
Citizen Journalism
NEWSPAPERS IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
THE EARLY HISTORY OF AMERICAN NEWSPAPERS
Colonial Newspapers and the Partisan Press
The Penny Press: Becoming a Mass Medium
Yellow Journalism
THE EVOLUTION OF NEWSPAPERS: COMPETING MODELS OF MODERN PRINT JOURNALISM
“Objectivity” in Modern Journalism
Interpretive Journalism
Literary Journalism
Journalism in the Technology Age
CATEGORIZING NEWS AND U.S. NEWSPAPERS
Small Local Papers: Focus on Consensus
Regional and National Newspapers: Focus on Conflict
Ethnic and Minority Newspapers
The Underground Press
THE ECONOMICS OF NEWSPAPERS
Money In
Money Out
CHALLENGES FACING NEWSPAPERS
Declining Readership
Decreasing Competition
Media Literacy Case Study: Newspaper Circulation Up! (For Free Papers)
Joint Operating Agreement
Newspaper Chains
Going Digital
Blogs
Citizen Journalism
NEWSPAPERS IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 4- Magazines in the Age of Specialization
THE EARLY HISTORY OF MAGAZINES
The First Magazines: European Origins
Magazines in 18th Century America: The Voices of Revolution
Magazines in 19th Century America: Specialization and General Interest
Going National as the 20th Century Approaches
THE EVOLUTION OF MODERN AMERICAN MAGAZINES
Distribution and Production Costs Plummet
Muckrackers Expose Social Ills
General-Interest Magazines Hit Their Stride
Media Literacy Case Study: The Evolution of Photojournalism
General-Interest Magazines Decline
TYPES OF MAGAZINES
Men's and Women's Magazines
Entertainment, Leisure, and Sports Magazines
Age-Specific Magazines
Elite Magazines
Minority Magazines
Alternative Magazines
Supermarket Tabloids
Online Magazines
THE ECONOMICS OF MAGAZINES
Money In
Money Out
MAGAZINES IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
THE EARLY HISTORY OF MAGAZINES
The First Magazines: European Origins
Magazines in 18th Century America: The Voices of Revolution
Magazines in 19th Century America: Specialization and General Interest
Going National as the 20th Century Approaches
THE EVOLUTION OF MODERN AMERICAN MAGAZINES
Distribution and Production Costs Plummet
Muckrackers Expose Social Ills
General-Interest Magazines Hit Their Stride
Media Literacy Case Study: The Evolution of Photojournalism
General-Interest Magazines Decline
TYPES OF MAGAZINES
Men's and Women's Magazines
Entertainment, Leisure, and Sports Magazines
Age-Specific Magazines
Elite Magazines
Minority Magazines
Alternative Magazines
Supermarket Tabloids
Online Magazines
THE ECONOMICS OF MAGAZINES
Money In
Money Out
MAGAZINES IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 5- Sound Recording and Popular Music
THE EARLY HISTORY AND EVOLUTION OF SOUND RECORDING
From Cylinders to Disks: Sound Recording Becomes a Mass Medium
From Records to Tapes to CDs: Analog Goes Digital
From CDs to MP3s: Sound Recording in the Internet Age
THE EARLY HISTORY AND EVOLUTION OF SOUND RECORDING
From Cylinders to Disks: Sound Recording Becomes a Mass Medium
From Records to Tapes to CDs: Analog Goes Digital
From CDs to MP3s: Sound Recording in the Internet Age
Media Literacy Case Study: The Rise of MP3s and Digital Downloading
Records and Radio: A Rocky Relationship
U.S. POPULAR MUSIC AND THE RISE OF ROCK
The Rise of Pop Music
Rock and Roll is Here to Stay
Rock Blurs Additional Boundaries
Rock and Roll Embattled
THE EVOLUTION OF POP MUSIC
The British Are Coming!
Motown: The Home of Soul
Folk and Psychedelic: Protest and Drugs
Punk, Grunge, and Alternative Rock: New Genres on the Horizon
Hip-Hop Redraws Musical Lines
THE ECONOMICS OF SOUND RECORDING
A Shifting Power Structure
Making and Spending Money
SOUND RECORDING IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Records and Radio: A Rocky Relationship
U.S. POPULAR MUSIC AND THE RISE OF ROCK
The Rise of Pop Music
Rock and Roll is Here to Stay
Rock Blurs Additional Boundaries
Rock and Roll Embattled
THE EVOLUTION OF POP MUSIC
The British Are Coming!
Motown: The Home of Soul
Folk and Psychedelic: Protest and Drugs
Punk, Grunge, and Alternative Rock: New Genres on the Horizon
Hip-Hop Redraws Musical Lines
THE ECONOMICS OF SOUND RECORDING
A Shifting Power Structure
Making and Spending Money
SOUND RECORDING IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 6- Popular Radio and the Origins of Broadcasting
THE EARLY HISTORY OF RADIO
Inventors Paving the Way: Morse, Maxwell, and Hertz
Innovators in Wireless: Marconi, Fessenden, and De Forest
Early Regulation of Wireless/Radio
The Networks
The Radio Act of 1927
The Golden Age of Radio
THE EVOLUTION OF RADIO
Transistors: Making Radios Portable
The FM Revolution
The Rise of Format Radio
THE CHARACTERISTICS OF CONTEMPORARY RADIO
Format Specialization
Media Literacy Case Study: Host: The Origins of Talk Radio
Nonprofit Radio and NPR
Radio Goes Digital
THE ECONOMICS OF COMMERCIAL RADIO
Money In and Money Out
From Payola to Pay-for-Play
Radio Ownership: From Diversity to Consolidation
RADIO IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
THE EARLY HISTORY OF RADIO
Inventors Paving the Way: Morse, Maxwell, and Hertz
Innovators in Wireless: Marconi, Fessenden, and De Forest
Early Regulation of Wireless/Radio
The Networks
The Radio Act of 1927
The Golden Age of Radio
THE EVOLUTION OF RADIO
Transistors: Making Radios Portable
The FM Revolution
The Rise of Format Radio
THE CHARACTERISTICS OF CONTEMPORARY RADIO
Format Specialization
Media Literacy Case Study: Host: The Origins of Talk Radio
Nonprofit Radio and NPR
Radio Goes Digital
THE ECONOMICS OF COMMERCIAL RADIO
Money In and Money Out
From Payola to Pay-for-Play
Radio Ownership: From Diversity to Consolidation
RADIO IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 7- Movies and the Impact of Images
THE EARLY HISTORY OF MOVIES
Advances in Film Technology
Telling Stories: The Introduction of Narrative
The Arrival of Nickelodeons
THE EVOLUTION OF THE HOLLYWOOD STUDIO SYSTEM
Edison's Attempt to Control the Industry
A Closer Look at the Three Pillars
HOLLYWOOD'S GOLDEN AGE: THE DEVELOPMENT OF STYLE
Narrative Techniques in the Silent Era
Augmenting Images with Sound
Inside the Hollywood System: Setting the Standard for Narrative Style
Media Literacy Case Study: Breaking through Hollywood's Race Barrier
Outside the Hollywood System: Providing Alternatives
THE TRANSFORMATION OF THE STUDIO SYSTEM
The Hollywood Ten
The Paramount Decision
Flight to the Suburbs
Television
Home Entertainment
THE ECONOMICS OF THE MOVIE BUSINESS
Money In
Money Out
New Uncertainties in the Digital Age
THE MOVIES IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
THE EARLY HISTORY OF MOVIES
Advances in Film Technology
Telling Stories: The Introduction of Narrative
The Arrival of Nickelodeons
THE EVOLUTION OF THE HOLLYWOOD STUDIO SYSTEM
Edison's Attempt to Control the Industry
A Closer Look at the Three Pillars
HOLLYWOOD'S GOLDEN AGE: THE DEVELOPMENT OF STYLE
Narrative Techniques in the Silent Era
Augmenting Images with Sound
Inside the Hollywood System: Setting the Standard for Narrative Style
Media Literacy Case Study: Breaking through Hollywood's Race Barrier
Outside the Hollywood System: Providing Alternatives
THE TRANSFORMATION OF THE STUDIO SYSTEM
The Hollywood Ten
The Paramount Decision
Flight to the Suburbs
Television
Home Entertainment
THE ECONOMICS OF THE MOVIE BUSINESS
Money In
Money Out
New Uncertainties in the Digital Age
THE MOVIES IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 8- Television, Cable, and Specialization in Visual Culture
THE EARLY HISTORY OF TELEVISION
Becoming a Mass Medium
Controlling TV Content
Staining TV's Reputation
Introducing Cable
THE EVOLUTION OF NETWORK PROGRAMMING
Information: Network News
Entertainment: Comedy
Entertainment: Drama
Talk Shows and TV News Magazines
Reality TV
Public Television
THE EVOLUTION OF CABLE PROGRAMMING
Media Literacy Case Study: The United Segments of America: Niche Marketing
in Cable
Basic Cable
Premium Cable
REGULATORY CHALLENGES FACING TELEVISION AND CABLE
Restricting Broadcast Networks' Control
Reining in Cable's Growth-for Awhile
TELEVISION AND CABLE IN THE DIGITAL AGE
Home Video
The Internet
DBS
Cell Phones, Mobile Video, and WiMax
THE ECONOMICS OF TELEVISION AND CABLE
Money In
Money Out
Ownership and Consolidation
TELEVISION IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
THE EARLY HISTORY OF TELEVISION
Becoming a Mass Medium
Controlling TV Content
Staining TV's Reputation
Introducing Cable
THE EVOLUTION OF NETWORK PROGRAMMING
Information: Network News
Entertainment: Comedy
Entertainment: Drama
Talk Shows and TV News Magazines
Reality TV
Public Television
THE EVOLUTION OF CABLE PROGRAMMING
Media Literacy Case Study: The United Segments of America: Niche Marketing
in Cable
Basic Cable
Premium Cable
REGULATORY CHALLENGES FACING TELEVISION AND CABLE
Restricting Broadcast Networks' Control
Reining in Cable's Growth-for Awhile
TELEVISION AND CABLE IN THE DIGITAL AGE
Home Video
The Internet
DBS
Cell Phones, Mobile Video, and WiMax
THE ECONOMICS OF TELEVISION AND CABLE
Money In
Money Out
Ownership and Consolidation
TELEVISION IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 9- The Internet and New Technologies: The Media Converge
THE EARLY HISTORY OF THE INTERNET
Military Functions, Civic Roots
The Net Widens
THE EVOLUTION OF THE INTERNET: FROM WEB 1.0 TO WEB 2.0 AND BEYOND
Web 1.0
Web 2.0
Web 3.0
THE ECONOMICS OF THE INTERNET
Money In
THE EARLY HISTORY OF THE INTERNET
Military Functions, Civic Roots
The Net Widens
THE EVOLUTION OF THE INTERNET: FROM WEB 1.0 TO WEB 2.0 AND BEYOND
Web 1.0
Web 2.0
Web 3.0
THE ECONOMICS OF THE INTERNET
Money In
Money Out
The Noncommercial Web
SECURITY AND APPROPRIATENESS ON THE INTERNET
Information Security: What's Private?
Personal Safety: Online Predators
Appropriateness: What Should Be Online?
THE INTERNET IN A DEMOCRACRATIC SOCIETY
Access: Closing the Digital Divide
Ownership and Customization
Media Literacy Case Study: Net Neutrality
CHAPTER ESSENTIALS
The Noncommercial Web
SECURITY AND APPROPRIATENESS ON THE INTERNET
Information Security: What's Private?
Personal Safety: Online Predators
Appropriateness: What Should Be Online?
THE INTERNET IN A DEMOCRACRATIC SOCIETY
Access: Closing the Digital Divide
Ownership and Customization
Media Literacy Case Study: Net Neutrality
CHAPTER ESSENTIALS
PART TWO: MEDIA FRAMING INDUSTRIES
Chapter 10- Advertising and Commercial Culture
EARLY HISTORY OF AMERICAN ADVERTISING: 1850s TO 1950s
The First Advertising Agencies
Retail Stores: Giving Birth to Branding
Patent Medicines: Making Outrageous Claims
Department Stores: Fueling a Consumer Culture
Transforming American Society
Early Regulation of Advertising
THE EVOLUTION OF U.S. ADVERTISING: 1950s TO TODAY
Visual Design Comes to the Fore
New Breeds of Advertising Agencies Are Born
Ad Agencies Develop a Distinctive Structure
The Internet Alters the Ad Landscape
PERSUASIVE TECHNIQUES IN CONTEMPORARY ADVERTISING
Using Conventional Persuasive Strategies
Associating Products with Values
Telling Stories
Placing Products in Media
COMMERCIAL SPEECH AND REGULATION OF ADVERTISING
Targeting Children and Teens
Triggering Anorexia and Overeating
Promoting Smoking
Promoting Drinking
Hawking Drugs Directly to Consumers
Monitoring the Advertising Industry
ADVERTISING IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
EARLY HISTORY OF AMERICAN ADVERTISING: 1850s TO 1950s
The First Advertising Agencies
Retail Stores: Giving Birth to Branding
Patent Medicines: Making Outrageous Claims
Department Stores: Fueling a Consumer Culture
Transforming American Society
Early Regulation of Advertising
THE EVOLUTION OF U.S. ADVERTISING: 1950s TO TODAY
Visual Design Comes to the Fore
New Breeds of Advertising Agencies Are Born
Ad Agencies Develop a Distinctive Structure
The Internet Alters the Ad Landscape
PERSUASIVE TECHNIQUES IN CONTEMPORARY ADVERTISING
Using Conventional Persuasive Strategies
Associating Products with Values
Telling Stories
Placing Products in Media
COMMERCIAL SPEECH AND REGULATION OF ADVERTISING
Targeting Children and Teens
Triggering Anorexia and Overeating
Promoting Smoking
Promoting Drinking
Hawking Drugs Directly to Consumers
Monitoring the Advertising Industry
ADVERTISING IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 11- Public Relations and Framing the Message
EARLY HISTORY OF PUBLIC RELATIONS
Age of the Press Agent: P. T. Barnum and Buffalo Bill
Business Adopts Press Agent Methods
Professional Public Relations Emerges
THE EVOLUTION OF PUBLIC RELATIONS
PR Agencies and In-House PR Services
A Closer Look at Public-Relations Functions
TENSIONS BETWEEN PUBLIC RELATIONS AND THE PRESS
Elements of Interdependence
Journalists' Skepticism About PR Practices
Shaping PR's Image
PUBLIC RELATIONS IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
EARLY HISTORY OF PUBLIC RELATIONS
Age of the Press Agent: P. T. Barnum and Buffalo Bill
Business Adopts Press Agent Methods
Professional Public Relations Emerges
THE EVOLUTION OF PUBLIC RELATIONS
PR Agencies and In-House PR Services
A Closer Look at Public-Relations Functions
TENSIONS BETWEEN PUBLIC RELATIONS AND THE PRESS
Elements of Interdependence
Journalists' Skepticism About PR Practices
Shaping PR's Image
PUBLIC RELATIONS IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
PART THREE: MEDIA EXPRESSIONS
Chapter 12- The Culture of Journalism: Values, Ethics, and Democracy
MODERN JOURNALISM IN THE INFORMATION AGE
What Is News?
Values in American Journalism
MODERN JOURNALISM IN THE INFORMATION AGE
What Is News?
Values in American Journalism
ETHICS AND THE NEWS MEDIA
Ethical Predicaments
Resolving Ethical Dilemmas
REPORTING RITUALS
Focusing on the Present
Relying on Experts
Creating and Balancing Story Conflict
Acting as Adversaries
JOURNALISM IN THE AGE OF TV AND THE INTERNET
Comparing Print and TV News
Adapting to the Internet
The Power of Visual Language
ALTERNATIVE MODELS: PUBLIC JOURNALISM AND FAKE NEWS
Public Journalism
Fake News
JOURNALISM IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Ethical Predicaments
Resolving Ethical Dilemmas
REPORTING RITUALS
Focusing on the Present
Relying on Experts
Creating and Balancing Story Conflict
Acting as Adversaries
JOURNALISM IN THE AGE OF TV AND THE INTERNET
Comparing Print and TV News
Adapting to the Internet
The Power of Visual Language
ALTERNATIVE MODELS: PUBLIC JOURNALISM AND FAKE NEWS
Public Journalism
Fake News
JOURNALISM IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 13- Legal Controls and Freedom of Expression
THE ORIGINS OF FREE EXPRESSION AND FREE PRESS
A Closer Look at the First Amendment
Interpretations of “Free Expression”
The Evolution of Censorship
Unprotected Forms of Expression
First Amendment versus Sixth Amendment
THE FIRST AMENDMENT AND FILM
Citizens and Lawmakers Control the Movies
The Movie Industry Regulates Itself
THE FIRST AMENDMENT, BROADCASTING, AND THE INTERNET
THE ORIGINS OF FREE EXPRESSION AND FREE PRESS
A Closer Look at the First Amendment
Interpretations of “Free Expression”
The Evolution of Censorship
Unprotected Forms of Expression
First Amendment versus Sixth Amendment
THE FIRST AMENDMENT AND FILM
Citizens and Lawmakers Control the Movies
The Movie Industry Regulates Itself
THE FIRST AMENDMENT, BROADCASTING, AND THE INTERNET
Two Pivotal Court Cases
Dirty Words, Indecent Speech, and Hefty Fines
Political Broadcasts and Equal Opportunity
Fair Coverage of Controversial Issues
Communication Policy and the Internet
THE FIRST AMENDMENT IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Dirty Words, Indecent Speech, and Hefty Fines
Political Broadcasts and Equal Opportunity
Fair Coverage of Controversial Issues
Communication Policy and the Internet
THE FIRST AMENDMENT IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 14- Media Economics and the Global Marketplace
ANALYZING THE MEDIA ECONOMY
How Media Industries Are Structured
How Media Companies Operate
How the Internet Is Changing the Game
THE TRANSITION TO AN INFORMATION ECONOMY
Deregulation Trumps Regulation
The Rise of Media Powerhouses
Business Trends in Media Industries
The Age of Hegemony
SPECIALIZATION AND GLOBAL MARKETS
The Rise of Specialization and Synergy
Disney: A Postmodern Media Conglomerate
The Growth of Global Audiences
SOCIAL ISSUES IN MEDIA ECONOMICS
The Limits of Antitrust Laws
A Vast Silence
Cultural Imperialism
THE MEDIA MARKETPLACE IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
ANALYZING THE MEDIA ECONOMY
How Media Industries Are Structured
How Media Companies Operate
How the Internet Is Changing the Game
THE TRANSITION TO AN INFORMATION ECONOMY
Deregulation Trumps Regulation
The Rise of Media Powerhouses
Business Trends in Media Industries
The Age of Hegemony
SPECIALIZATION AND GLOBAL MARKETS
The Rise of Specialization and Synergy
Disney: A Postmodern Media Conglomerate
The Growth of Global Audiences
SOCIAL ISSUES IN MEDIA ECONOMICS
The Limits of Antitrust Laws
A Vast Silence
Cultural Imperialism
THE MEDIA MARKETPLACE IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Chapter 15- Social Scientific and Cultural Approaches to Research
EARLY MEDIA RESEARCH METHODS
Propaganda Analysis
Public-Opinion Research
Social-Psychology Studies
Marketing Research
SOCIAL SCIENTIFIC RESEARCH
Early Theories of Media Effects
Early Approaches to Social Scientific Media Research
Contemporary Media-Effects Theories
Evaluating Social Scientific Research
CULTURAL APPROACHES TO MEDIA RESEARCH
Early Developments in Cultural Studies Media Research
Contemporary Cultural Studies Approaches
Evaluating Cultural Studies Research
MEDIA RESEARCH IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Notes
Glossary
Index
EARLY MEDIA RESEARCH METHODS
Propaganda Analysis
Public-Opinion Research
Social-Psychology Studies
Marketing Research
SOCIAL SCIENTIFIC RESEARCH
Early Theories of Media Effects
Early Approaches to Social Scientific Media Research
Contemporary Media-Effects Theories
Evaluating Social Scientific Research
CULTURAL APPROACHES TO MEDIA RESEARCH
Early Developments in Cultural Studies Media Research
Contemporary Cultural Studies Approaches
Evaluating Cultural Studies Research
MEDIA RESEARCH IN A DEMOCRATIC SOCIETY
CHAPTER ESSENTIALS
Notes
Glossary
Index
