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From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.
Table of Contents
|The Mass Media Industries|
|Mass Media and Everyday Life|
|Books: Rearranging the Page|
|Newspapers: Expanding Delivery|
|Magazines: Targeting the Audience|
|Recordings: Demanding Choices|
|Radio: Riding the Wave|
|Movies: Picturing the Future|
|Television: Changing Channels|
|Digital Media: Widening the Web|
|Selling The Message|
|Advertising: Motivating Customers|
|Public Relations: Promoting Ideas|
|News and Information: Getting Personal|
|Society, Culture and Politics: Shaping the Issues|
|Law and Regulation: Rewriting the Rules|
|Ethics: Placing Responsibility|
|Global Media: Discovering New Markets|
|Media Information Resource Guide|
|Table of Contents provided by Publisher. All Rights Reserved.|