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Table of Contents
|The Mass Media Industries|
|Mass Media and Everyday Life|
|Books: Rearranging the Page|
|Newspapers: Expanding Delivery|
|Magazines: Targeting the Audience|
|Recordings: Demanding Choices|
|Radio: Riding the Wave|
|Movies: Picturing the Future|
|Television: Changing Channels|
|Digital Media: Widening the Web|
|Selling The Message|
|Advertising: Motivating Customers|
|Public Relations: Promoting Ideas|
|News and Information: Getting Personal|
|Society, Culture and Politics: Shaping the Issues|
|Law and Regulation: Rewriting the Rules|
|Ethics: Placing Responsibility|
|Global Media: Discovering New Markets|
|Media Information Resource Guide|
|Table of Contents provided by Publisher. All Rights Reserved.|