Media/ Impact

by Biagi, Shirley

• ISBN13: 9780495571469
• ISBN10: 0495571466
• Edition: 9th
• Format: Paperback
• Copyright: 2009-02-26
• Publisher: Cengage Learning

Summary

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, introduces students to today's converged mass media--its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

Table of Contents

Mass Media and Everyday Life

Books: Rearranging the Page

Newspapers: Expanding Delivery

Magazines: Targeting the Audience

Recordings: Demanding Choices

Radio: Riding the Wave

Movies: Picturing the Future

Television: Changing Channels

Digital Media: Widening the Web

Advertising: Motivating Consumers

Public Relations: Promoting Ideas

News and Information: Getting Personal

Society, Culture and Politics: Shaping the Issues

Law and Regulation: Rewriting the Rules

Ethics: Placing Responsibility

Global Media: Discovering New Markets

Key Terms

Index

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