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9780534575106

Media Impact An Introduction to Mass Media (with InfoTrac)

by
  • ISBN13:

    9780534575106

  • ISBN10:

    0534575102

  • Format: Paperback
  • Copyright: 2000-07-14
  • Publisher: Wadsworth Publishing
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Supplemental Materials

What is included with this book?

Summary

(Thomson Learning) Contents include how the new communications network will function, five challenges for the new network, making newspapers profitable, reaching new readers, creating a mass market, and more. Previous edition not cited. Softcover. DLC: Mass media.

Table of Contents

You in the Digital Age
1(34)
Newspapers
35(26)
Magazines
61(20)
Books
81(20)
Radio
101(26)
Recordings
127(20)
Television
147(30)
Movies
177(26)
Digital Media and the Web
203(24)
Advertising
227(20)
Public Relations
247(20)
Mass Media and Social Issues
267(24)
Media Ownership and Press Performance
291(18)
Law and Regulation
309(36)
Ethics
345(20)
A Global Media Marketplace
365(48)
Student Resource Guide
Glossary of Media Terms
391(3)
Media Research Directory
394(10)
Notes
404(9)
Index 413

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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