The Media Industries and their Markets Quantitative Analyses

by Badillo, Patrick-Yves; Lesourd, Jean-Baptiste

• ISBN13: 9780230277700
• ISBN10: 0230277705
• Format: Hardcover
• Copyright: 2010-10-15
• Publisher: Palgrave Macmillan

Summary

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

Author Biography

Patrick-Yves Badillo is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. His recent publications include Les 100 mots des Tlcommunications, Le Nomadisme Numrique, Le Calcul Intensif, Ecologie des Mdias. Jean-Baptiste Lesourd is a Professor at Aix-Marseille University, France. He is collaborating with several universities worldwide: University of Geneva in Switzerland, and the University of Western Australia. He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers.

Table of Contents

List of Figures	p. vii
List of Tables	p. ix
Acknowledgements	p. xi
Notes on the Contributors	p. xii
Foreword	p. xiv
Introduction	p. 1
Impediments to a Global Information Society	p. 14
Transformation of Internet-based Companies' Business Models: Ten Years after the Dot.com Burst	p. 26
The Management of a Hybrid Broadcasting Model: Reconciling Public and Commercial Interests	p. 49
The Dynamics of Media Business Models: Innovation, Versioning and Blended Media	p. 64
The Dynamics of Media Concentration: The American Experience	p. 87
Measuring Media Concentration for the Purposes of Ensuring Pluralism and Diversity	p. 108
Concentration in the French Press Industry: Quantitative Analysis	p. 125
The Effects of Competition on the Profitability of European Television Channels	p. 141
Preference for Flat-Rate Media Access Fees: A Behavioural Economics Interpretation	p. 155
Explaining Prices Paid for Television Ad Time: the Purchasing Profile Model	p. 171
Advertising Media Strategies in the Film Industry	p. 195
Demand for Movies in Europe and the Effects of Multiplex Diffusion	p. 207
Quantitative Analyses of the Media Industries and of Their Markets: Concluding Comments	p. 220
Index	p. 226
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