Figures and Plates | |
Acknowledgments | |
Introduction: The 'Media-world'Guided Tour | |
Getting Ready: The Media and Media Studies | |
Defining the Media | |
Media Studies | |
What Do the Media Do to Us? Media and Society | |
What's in a Name? Language and the Social Construction of Reality | |
Mediation and Representation | |
Texts, Meanings, and Audiences | |
New Media and Technological Development | |
Pictures: Semiotic Analysis | |
Semiology | |
Reading Images and Advertisements | |
Model Essay: Semiotic Analysis of an Advertisement | |
Making Sense: Discounce, Ideology, and Hegemony | |
Defining Discourse and Ideology | |
Where are Discourses and Ideologies Found? | |
Dominant Ideology and Hegemony | |
Culture Jamming and Counter-hegemony | |
Stories: Approaches for Narrative Analysis | |
Genres, Codes, and Conventions | |
The Language of Film: American Beauty | |
Narrative Structure and Binary Oppositions | |
Documentary and Reality TV | |
Why Stories? | |
Media and Identity: Representation, Impact, and Influence | |
Feminism, Postfeminism, and Ideologies of Femininity | |
Ideologies and Discourses of Masculinity | |
Ethnicity, Ideology, and the Media | |
Stars and Celebrities | |
But They Keep Moving the Posts: Postmodern and Global Perspectives | |
Postmodernism | |
Globalisation and Technological Development | |
Conclusion | |
Notes | |
Glossary | |
Bibliography | |
Further Reading | |
Index | |
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