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This is the 4th edition with a publication date of 3/15/2009.
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Media and Society explores the media's influence in our world, providing a comprehensive introduction to the main concepts and theories used in media studies. It analyzes representations of the world found in advertisements, film, television, photographs, language, and music. The fourth edition of this book continues to provide an accessible and student-friendly analysis of the relationship between media and society and includes many examples, definitions, issues, questions, and explanations to aid students' understanding. FEATURES * New chapter on new media and technological developments (Chapter 7) * Increased emphasis on the political nature of media and new media * Updated case studies and "Issues" boxes, which encourage students to reflect further on the issues discussed in each chapter * Margin notes and design to make the text simple for students to navigate
Table of Contents
|Figures and Plates|
|Introduction: The 'Media-world'Guided Tour|
|Getting Ready: The Media and Media Studies|
|Defining the Media|
|What Do the Media Do to Us? Media and Society|
|What's in a Name? Language and the Social Construction of Reality|
|Mediation and Representation|
|Texts, Meanings, and Audiences|
|New Media and Technological Development|
|Pictures: Semiotic Analysis|
|Reading Images and Advertisements|
|Model Essay: Semiotic Analysis of an Advertisement|
|Making Sense: Discounce, Ideology, and Hegemony|
|Defining Discourse and Ideology|
|Where are Discourses and Ideologies Found?|
|Dominant Ideology and Hegemony|
|Culture Jamming and Counter-hegemony|
|Stories: Approaches for Narrative Analysis|
|Genres, Codes, and Conventions|
|The Language of Film: American Beauty|
|Narrative Structure and Binary Oppositions|
|Documentary and Reality TV|
|Media and Identity: Representation, Impact, and Influence|
|Feminism, Postfeminism, and Ideologies of Femininity|
|Ideologies and Discourses of Masculinity|
|Ethnicity, Ideology, and the Media|
|Stars and Celebrities|
|But They Keep Moving the Posts: Postmodern and Global Perspectives|
|Globalisation and Technological Development|
|Table of Contents provided by Publisher. All Rights Reserved.|