Media Studies: A Readerprovides a thorough introduction to the full range of theoretical perspectives on the mass media from the past thirty years. Ranging from the arguments between the American mass communication tradition and the Europe-centered Frankfurt School of the 1940s, to the analyses of communication technologies by Marshall McLuhan and Raymond Williams in the 1960s,Media Studies: A Readermaps the mass media field, its varied and often conflicting histories, and its current debates.Sixty-five articles provide comprehensive coverage of all the main theorists and approaches. The first half, Studying the Media, explores in detail three core elements of media studies: production and regulation of mass media; media texts; and reception and consumption of media. The second half brings together concrete examples of how theoretical debates can be realized in a series of case studies on soap operas, the news, and advertising.A general introduction and introductions to each section summarize and contextualize the debates.Contributors include: Theodor W. Adorno, Marshal McLuhan, Raymond Williams, Stuart Hall, Annette Kuhn, Jürgen Habermas, John Fiske, Richard Dyer, Niki Strange, Danae Clark, Angela McRobbie, Bill Nichols, Lynne Joyrich, David Morley, Ien Ang, Janice Radway, Henry Jenkins, Tania Modleski, Anne McClintock, Sadie Plant.

Introduction: About This Reader

xii

PART ONE: STUDYING THE MEDIA

The Media and Social Power

Introduction

(104)

`Mass Communication, Popular Taste and Organized Social Action'

(13)

Paul F. Lazarsfeld

Robert K. Merton

`Culture Industry Reconsidered'

(7)

Theodor W. Adorno

`The Medium is the Message'

(6)

Marshall McLuhan

```Mass Communication'' and ``Minority Culture'''

(7)

Raymond Williams

`Encoding/Decoding'

(11)

Stuart Hall

`The Power of the Image'

(6)

Annette Kuhn

`Constituents of a Theory of the Media'

(24)

Hans Magnus Enzensberger

`The Public Sphere'

(7)

Jurgen Habermas

`The Masses: The Implosion of the Social in the Media'

(10)

Jean Baudrillard

Further Reading

109

(6)

Production

Introduction

115

(75)

`Public Service Broadcasting: The History of a Concept'

120

(15)

Paddy Scannell

`On the Cultural Industries'

135

(7)

Nicholas Garnham

`Concentration and Ownership in the Era of Privatization'

142

(14)

Graham Murdock

`Producers in British Television'

156

(14)

Jeremy Tunstall

`New Patterns in Global Television'

170

(20)

John Sinclair

Elizabeth Jacka

Stuart Cunningham

Further Reading

190

(5)

Text

Textual Structures

Introduction

195

(70)

`Content Analysis in Communication Research'

200

(10)

Bernard Berelson

`Radio Signs'

210

(10)

Andrew Crisell

`The Codes of Television'

220

(11)

John Fiske

`Programming as Sequence or Flow'

231

(7)

Raymond Williams

`Broadcast TV Narration'

238

(7)

John Ellis

`The Role of Stereotypes'

245

(7)

Richard Dyer

`Perform, Educate, Entertain: Ingredients of the Cookery Programme Genre'

252

(13)

Niki Strange

Further Reading

265

(2)

Ideology and Discourse

Introduction

267

(59)

`Racist Ideologies and the Media'

271

(12)

Stuart Hall

`Fictions and Ideologies: The Case of Situation Comedy'

283

(14)

Janet Woollacott

`Televised Chat and the Synthetic Personality'

297

(11)

Andrew Tolson

`Critical Analysis of Media Discourse'

308

(18)

Norman Fairclough

Further Reading

326

(4)

Feminist Readings

Introduction

330

(38)

`Survival Skills and Daydreams'

334

(7)

Janice Winship

`Cagney & Lacey: Feminist Strategies of Detection'

341

(13)

Danae Clark

`Empowering Women? The Oprah Winfrey Show'

354

(14)

Corinne Squire

Further Reading

368

(3)

Postmodern Media

Introduction

371

(45)

`Television and Postmodernism'

375

(10)

Jim Collins

`Postmodernism and Popular Culture'

385

(8)

Angela McRobbie

`Reality TV and Social Perversion'

393

(11)

Bill Nichols

`Critical and Textual Hypermasculinity'

404

(12)

Lynne Joyrich

Further Reading

416

(5)

Reception

From `Effects' to `Uses'

Introduction

421

(43)

`Desensitization, Violence and the Media'

425

(8)

Hans Eysenck

D. K. B. Nias

`On the Social Effects of Television'

433

(5)

James D. Halloran

`The Television Audience: A Revised Perspective'

438

(17)

Denis McQuail

Jay G. Blumler

J. R. Brown

`Uses and Gratifications Research: A Critique'

455

(9)

Philip Elliott

Further Reading

464

(3)

The Politics of Reading

Introduction

467

(49)

`Cultural Transformations: The Politics of Resistance'

471

(11)

David Morley

`Wanted: Audiences. On the Politics of Empirical Audience Studies'

482

(10)

Ien Ang

`Reading the Romance'

492

(11)

Janice Radway

`The Young and the Restless in Trinidad: A Case of the Local and the Global in Mass Consumption'

503

(13)

Daniel Miller

Further Reading

516

(4)

Beyond Hegemony?

Introduction

520

(45)

`Behind Closed Doors: Video Recorders in the Home'

524

(12)

Ann Gray

`Moments of Television: Neither the Text nor the Audience'

536

(11)

John Fiske

```Strangers No More, We Sing'': Filking and the Social Construction of the Science Fiction Fan Community'

547

(10)

Henry Jenkins

`Media, Meaning and Everyday Life'

557

(8)

Joke Hermes

Further Reading

565

(6)

PART TWO: CASE STUDIES

Soap Opera

Introduction

571

(50)

`EastEnders: Creating the Audience'

574

(9)

David Buckingham

`The Search for Tomorrow in Today's Soap Operas'

583

(13)

Tania Modleski

`Crossroads: Notes on Soap Opera'

596

(7)

Charlotte Brunsdon

`Everything Stops for Crossroads: Watching with the Audience'

603

(8)

Dorothy Hobson

`Sylvania Waters and the Spectacular Exploding Family'

611

(10)

Jon Stratton

Ien Ang

Further Reading

621

(6)

News

Introduction

627

(67)

`News Values and News Production'

632

(13)

Peter Golding

Philip Elliott

`The Social Production of News'

645

(8)

Stuart Hall

Chas Critcher

Tony Jefferson

John Clarke

Brian Roberts

`Home Help for Populist Politics: Relational Aspects of TV News'

653

(10)

John Hartley

`Woman as Sign in Television News'

663

(13)

Lana F. Rakow

Kimberlie Kranich

`The Globalization of Electronic Journalism'

676

(11)

Michael Gurevitch

`News Content and Audience Belief

687

(7)

Greg Philo

Further Reading

694

(5)

Advertising

Introduction

699

(76)

`Advertising: The Magic System'

704

(6)

Raymond Williams

`The Impact of Advertising on the British Mass Media'

710

(17)

James Curran

`Advertising, Magazine Culture, and the ``New Man'''

727

(11)

Sean Nixon

`Handling Sex'

738

(13)

Janice Winship

`Soft-Soaping Empire: Commodity Racism and Imperial Advertising'

751

(15)

Anne McClintock

`Discriminating or Duped? Young People as Consumers of Advertising/Art'

766

(9)

Mica Nava

Orson Nava

Further Reading

775

(6)

New Media

Introduction

781

(68)

`How Are Media Born?'

786

(16)

Brian Winston

`Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure'

802

(14)

Peter Golding

`New Technologies and Domestic Consumption'

816

(19)

Eric Hirsch

`On the Matrix: Cyberfeminist Simulations'

835

(14)

Sadie Plant

Further Reading

849

(2)

Acknowledgements

851

(6)

Names Index

857

(2)

Subject Index

859

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Media Studies: A Reader (2nd Ed)

9780814756478

0814756476

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