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Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.
Table of Contents
Preface 1. Introduction 2. The Hierarchical Model 3. Shaping Social Reality 4. Individuals 5. Routine Practices 6. Media Organizations 7. Social Institutions 8. Social Systems 9. Testing Media Sociology Hypotheses 10. Media Sociology Theories in the 21st century