Meetings, Conventions, and Expositions An Introduction to the Industry

by Montgomery, Rhonda J.; Strick, Sandra K.

• ISBN13: 9780471284390
• ISBN10: 0471284394
• Edition: 1st
• Format: Hardcover
• Copyright: 1994-07-27
• Publisher: Wiley

Summary

Explore a career in the hospitality of business travel

The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".

Author Biography

Rhonda J. Montgomery and Sandra K. Strick are the authors of Meetings, Conventions, and Expositions: An Introduction to the Industry, published by Wiley.

Table of Contents

Preface	xiii
Acknowledgments	xv
History of Meetings, Conventions, and Expositions	1	(16)
Learning Objectives	1	(1)
Introduction to the Tourism Industry	2	(1)
History of Tourism	2	(2)
History of Meetings, Conventions, and Expositions	4	(4)
Tourism Today	8	(1)
The Four Components of tourism	9	(3)
Meetings, Conventions, and Expositions	12	(3)
Summary	15	(1)
Discussion Questions	16	(1)
Key Terms	16	(1)
Convention and Visitors Bureaus	17	(24)
Learning Objectives	17	(1)
Introduction	18	(1)
Purpose	19	(4)
Organizational Structure	23	(4)
Funding	27	(4)
Services	31	(2)
How CVB Members Can Work More Effectively With Their Bureaus	33	(1)
International Association of Convention and Visitors Bureaus	34	(4)
Summary	38	(1)
Discussion Questions	38	(1)
Key Terms	39	(2)
Players in the Industry	41	(24)
Learning Objectives	41	(1)
Introduction	42	(1)
Associations	42	(2)
Convention Centers	44	(3)
Conference Centers	47	(3)
Association Meeting Planners	50	(1)
Corporate Meeting Planners	50	(1)
Independent Meeting Planners	50	(1)
Tour Operators	51	(2)
Trade Shows and Expositions	53	(9)
Summary	62	(1)
Discussion Questions	63	(1)
Key Terms	64	(1)
The Sponsor	65	(30)
Learning Objectives	65	(1)
Introduction	66	(1)
What is a Sponsor?	66	(2)
The Process of Meeting and Exposition Management	68	(19)
On-Site Management	87	(2)
Providing Services at Meetings	89	(2)
Evaluation	91	(1)
Summary	92	(2)
Discussion Questions	94	(1)
Key Terms	94	(1)
Host Venues	95	(42)
Learning Objectives	95	(1)
Introduction	96	(1)
Significance of Covention and Meeting Business	96	(1)
Role of the Host Property	96	(2)
Key Players In the Host Property	98	(6)
Services	104	(1)
Check-in/Check-out	105	(18)
Hospitality Programs/Spousal Programs or Special Events	123	(5)
Types of Host Facilities	128	(5)
Summary	133	(3)
Discussion Questions	136	(1)
Key Terms	136	(1)
Trade Shows	137	(26)
Learning Objectives	137	(1)
Introduction	138	(1)
Purpose of Trade Shows	138	(2)
Show Manager/Show Organizer/Show Producer	140	(2)
Contractors	142	(5)
Exhibitors	147	(3)
Attendees	150	(2)
Trade Show Bureau	152	(1)
Marketing	153	(3)
Economic Impact	156	(5)
Summary	161	(1)
Discussion Questions	162	(1)
Key Terms	162	(1)
Meetings Management	163	(28)
Learning Objectives	163	(1)
Introduction	164	(1)
Meeting Planners	164	(8)
Pre-meeting Responsibilities	172	(17)
Conclusion	189	(1)
Discussion Questions	189	(1)
Key Terms	190	(1)
Legal Issues	191	(36)
Learning Objectives	191	(1)
Introduction	192	(1)
Negotiations	192	(3)
The Uniform Commercial Code	195	(13)
International Contractual Considerations	208	(1)
Ethics	209	(14)
Summary	223	(2)
Discussion Questions	225	(1)
Key Terms	226	(1)
Meeting Technology	227	(24)
Learning Objectives	227	(1)
Introduction	228	(1)
The Meeting	228	(5)
Videoconferencing	233	(3)
Technology In The Planning Phase	236	(10)
Technology for the Meeting Attendee	246	(2)
Conclusion	248	(1)
Discussion Questions	249	(1)
Key Terms	250	(1)
Changes Affecting the Meetings and Conventions Industry	251	(16)
Learning Objectives	251	(1)
Introduction	252	(2)
Changes Affecting Host Cities	254	(2)
Professional Education Into the Next Millennium	256	(3)
Globalization of the Meetings, Conventions, and Expositions Market	259	(2)
The Logistics of Planning an International Meeting	261	(3)
Summary	264	(1)
Discussion Questions	265	(1)
Key Terms	265	(2)
Career and Resource Information	267	(24)
Learning Objectives	267	(1)
Introduction	268	(3)
Employment Forecast for Occupations in Meetings, Conventions, and Expositions	271	(9)
Salary Compensation and Working Conditions	280	(1)
Resource Information	281	(8)
Key Terms	289	(2)
Appendix I	291	(2)
Appendix II	293	(12)
Glossary	305	(6)
Index	311