Microeconomic Principles A Business Perspective

by Rubb, Stephen; Sumner, Scott

• ISBN13: 9781464182501
• ISBN10: 1464182507
• Format: Paperback
• Copyright: 2018-10-12
• Publisher: Worth Publishers

Summary

Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice.

Table of Contents

Introduction to Economics

• The Basics of Economics










• Strategies for Decision Making









• Appendix: Using Graphs in Economics










• Production, Trade, and the Global Economy

Foundations of Markets

• Supply and Demand










• Determining Prices in a Changing Business Environment









• Elasticity










• A Measure of Responsiveness









• Consumer Choice










• Decision Making for Consumers









• Economic Efficiency and the Power of Computers










• How Price Controls and Taxes Result in Deadweight Loss

Foundations of Government and Public Policy

• Taxes: An Economic Analysis










• Funding Government Spending









• The Environment. Externalties and Property Rights










• Market Failure and the Case for Government

Foundations of Finance and Business

• Organzing a Business










• Coporations and Other Legal Structures









• Stocks and Bonds










• Financial Markets and Personal Finance









• Appendix: Present Value and the Time Value of Money

Market Structures and Profit Maximization

• The Cost of Doing Business










• Production and Economic Cost









• Perfect Competition










• Maximizing Profits in Highly Competitive Markets









• Monopoly and Antitrust Laws










• Businesses with Market Power









• Monopolistic Competition and Price Discrimination










• When Businesses Sell Differentiated Products









• Oligopoly










• Strategic Decision Making and Game Theory

Special Topics in Microeconomics

• Behavioral Economics and Strategy










• Implications for Pricing, Location, and Product Mix









• Labor and Other Resource Markets










• Supply and Demand for Labor and Resources









• The Distribution of Income










• Poverty and Income Inquality









• Information, Insurance, and Health Care










• Markets with Adverse Selection and Assymetric Information