9780538453714

Microeconomics A Contemporary Introduction

by
  • ISBN13:

    9780538453714

  • ISBN10:

    0538453710

  • Edition: 9th
  • Format: Paperback
  • Copyright: 11/23/2010
  • Publisher: South-Western College Pub
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Summary

McEachern "teaches by example." It is the text that uses examples and illustrations that students will recognize when they show up for class the first day because they already have at least 17 years of personal experience with economic choices, institutions, and events. Easy to understand and filled with lively real-world examples, MICROECONOMICS: A CONTEMPORARY INTRODUCTION, Ninth Edition, is your ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that you've likely encountered in your own life experiences. These life experiences are then explained as economic concepts through interesting case studies and focused examples. The case studies are found throughout the text, giving you genuine insight into how economic principles work in the real world, and the recent economic crisis is covered throughout. McEachern's approachable style is enhanced by the powerful learning tools you'll find on Aplia, a web-based educational program designed to improve your understanding and your grade.

Table of Contents

The Art and Science of Economic Analysis
Some Tools of Economic Analysis
Economic Decision Makers
Demand and Supply Analysis
Elasticity of Demand and Supply
Consumer Choice and Demand
Production and Cost in the Firm
Perfect Competition
Monopoly
Monopolistic Competition and Oligopoly
Resource Markets
Labor Markets and Labor Unions
Capital, Interest, Entrepreneurship, and Corporate Finance
Transaction Costs, Imperfect Information, and Behavioral Economics
Economic Regulation and Antitrust Policy
Public Goods and Public Choice
Externalities and the Environment
Income Distribution and Poverty
International Trade
International Finance
Developing and Transitional Economies
Table of Contents provided by Publisher. All Rights Reserved.

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