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Microeconomics for MBAs : The Economic Way of Thinking for Managers,9780521191470
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Microeconomics for MBAs : The Economic Way of Thinking for Managers

by
Edition:
2nd
ISBN13:

9780521191470

ISBN10:
0521191475
Format:
Hardcover
Pub. Date:
7/19/2010
Publisher(s):
Cambridge University Press
List Price: $99.00

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Summary

The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

Table of Contents

List of figures
List of tables
The Market Economy, Overview and Application:
Microeconomics: a way of thinking about business
Competitive product markets and firm decisions
Principles of rational behavior in society and business
Applications of the economic way of thinking: domestic government and management policies
Applications of the economic way of thinking: international and environmental economics
Demand and Production Theory:
Consumer choice and demand in traditional and network markets
Production costs and the theory of the firm
Production costs in the short run and long run
Competitive and Monopoly Market Structures:
Firm production under idealized competitive conditions
Monopoly power and firm pricing decisions
Firm strategy under imperfectly competitive market conditions
Competitive and monopsonistic labor markets
Index
Table of Contents provided by Publisher. All Rights Reserved.


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