Microeconomics and MyEconLab Student Access Card

by Parkin, Michael

• ISBN13: 9780321416605
• ISBN10: 0321416600
• Edition: 9th
• Format: Package
• Copyright: 2010-01-01
• Publisher: Prentice Hall

Summary

Microeconomicsprovides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that readers learn to apply economics the way real economists do, by evaluating the decisions in their personal and professional lives. Introduction:What Is Economics?; The Economic Problem.How Markets Work:Demand and Supply; Elasticity; Efficiency and Equity; Markets in Action.Households'Choices:Utility and Demand; Possibilities, Preferences, and Choices.Firms and Markets:Organizing Production; Output and Costs;Perfect Competition; Monopoly; Monopolistic Competition and Oligopoly.Market Failure and Government:Regulation and Antitrust Law; Externalities; Public Goods and Common Resources.Factor Markets, Inequality, and Uncertainty:Demand and Supply in Factor Markets; Economic Inequality; Uncertainty and Information.The Global Economy:Trading with the World. For all readers interested in microeconomics.

Table of Contents

Introduction

What Is Economics?

The Economic Problem

How Markets Work

Demand and Supply

Elasticity

Efficiency and Equity

Markets in Action

Households' Choices

Utility and Demand

Possibilities, Preferences, and Choices

Firms and Markets

Organizing Production

Output and Costs

Perfect Competition

Monopoly

Monopolistic Competition and Oligopoly

Market Failure and Government

Regulation and Antitrust Law

Externalities

Public Goods and Common Resources

Factor Markets, Inequality, and Uncertainty

Demand and Supply in Factor Markets

Economic Inequality

Uncertainty and Information

Macroeconomic Overview

A First Look at Macroeconomics

Measuring GDP and Economic Growth

Monitoring Jobs and the Price Level

The Economy in the Long Run

At Full Employment: The Classical Model

Economic Growth

Money, the Price Level, and Inflation

The Exchange Rate and the Balance of Payments

The Economy in the Short Run

Aggregate Supply and Aggregate Demand

Expenditure Multipliers: The Keynesian Model

U.S. Inflation, Unemployment, and Business Cycle

Macroeconomic Policy

Fiscal Policy

Monetary Policy

The Global Economy

Trading with the World

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