Minding Your Dog Business : A Practical Guide to Business Success for Dog Professionals

by Boutelle, Veronica

• ISBN13: 9781929242740
• ISBN10: 1929242743
• Format: Paperback
• Copyright: 2010-06-01
• Publisher: Dogwise Pub

Summary

Setting up and running a successful dog-related business is an achievement in itself (one addressed from A to Z in Veronica Boutelle's first book, How to Run a Dog Business-Putting Your Career Where Your Heart Is) but the real test is to build success and growth for the long haul.

Author Biography

Veronica Boutelle, the founder of dogTEC, is the top business consultant in the dog service industry, a sought-after speaker and workshop leader, and the author of How to Run a Dog Business-Putting Your Career Where Your Heart Is. Here she teams up with her long-time Collaborator. Rikke Jorgensen, a writer and communications consultant with a background in high-end advertising, to offer advice for dog professionals who want to grow their business.

Table of Contents

Foreword	p. viii
It's a Dog 2.0 World	p. x
Good Business Housekeeping	p. 1
A Matter of Policy	p. 2
Handling Requests for Discounts	p. 11
A Dog is Injured While Under Your Care. Now What?	p. 14
Smart Marketing	p. 18
Traditional vs Community Marketing	p. 19
Dog Pro Branding-and Why You Should Care	p. 26
Got Vets? Building Relationships for Referral Success	p. 32
The Dog Pro Website-a Basic Course	p. 38
How to Add Value to Your Website	p. 45
How to Drive Traffic to Your Website	p. 52
Social Media Marketing for Dog Pros	p. 60
Publish Or Perish? Blogging for Business	p. 66
Bad Review? Yelp! Navigating Online Directories and Review Services	p. 72
Business Development	p. 79
Are You a Me-Too Dog Pro? Time to Find a Niche	p. 80
Great Customer Service, Without Giving Away Your Firstborn	p. 83
Making the Sale: Conversion Rates and Sales Strategies	p. 92
The Principles of Great Class Design	p. 99
Creative Ways to Use Your Facility	p. 104
Survival Strategies	p. 107
Plan for Rainy Days	p. 108
5 Smart Moves in Bad Times	p. 112
Don't Quit, Rethink	p. 117
A Final Word	p. 120
Index	p. 122
About the Authors	p. 129
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