What is included with this book?
Introduction: Secrets and Lies | p. 1 |
Focus | |
The First Mirror Test: Proof of Life | p. 7 |
The Second Mirror Test: Leadership | p. 26 |
The Third Mirror Test: The Bottom Line | p. 52 |
Value | |
The Liver and Onions Principle: Winning Before You Begin | p. 83 |
Adding and Getting Value: What Works and What Does Not | p. 105 |
Adapt or Die: Losing After You Begin | p. 127 |
Sell It | |
Scale Is the New Black: Leverage Everything to Make Many Out of One | p. 147 |
The Power of One, Part I: Speed, Relevancy, and Print | p. 168 |
The Power of One, Part II: Marketing and Networking in the Age of Social Media | p. 191 |
Conclusion: Sell! Sell! Sell! Sell Everything You Can! Even if It's You … Just Sell! | p. 217 |
Acknowledgments | p. 227 |
Appendix: My Business Library ôMustö List (In Alphabetical Order of Authors) | p. 229 |
Notes | p. 231 |
Index | p. 233 |
About the Author | p. 243 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.