Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Illustrations | p. ix |
Preface | p. xiii |
An Introduction to the Higher Education Industry | p. 1 |
The Higher Education Business and the Business of Higher Education - Now and Then | p. 9 |
Is Higher Education Becoming Increasingly Competitive? | p. 39 |
The Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do | p. 58 |
Tuition, Price Discrimination, and Financial Aid | p. 77 |
The Place of Donations in Funding the Higher Education Industry | p. 102 |
Endowments and Their Management: Financing the Mission | p. 130 |
Generating Revenue from Research and Patents | p. 149 |
Other Ways to Generate Revenue - Wherever It May Be Found: Lobbying, the World Market, and Distance Education | p. 162 |
Advertising, Branding, and Reputation | p. 175 |
Are Public and Nonprofit Schools "Businesslike"? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty | p. 196 |
Not Quite an Ivory Tower: Schools Compete by Collaborating | p. 206 |
Intercollegiate Athletics: Money or Mission? | p. 218 |
Mission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents? | p. 251 |
Concluding Remarks: What Are the Public Policy Issues? | p. 278 |
Appendix | p. 295 |
References | p. 309 |
Index | p. 333 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.