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For many Americans the mention of Africa immediately conjures up images of safaris, ferocious animals, strangely dressed "tribesmen," and impenetrable jungles. Although the occasional newspaper headline alerts us to genocide, AIDS, malaria, or civil war in Africa, most of us know very little about the continent. However we still carry strong mental images of Africa, which are reflected in American advertising, movies, amusement parks, cartoons, and many other corners of our society.Few think to question these perceptions or how they came to be so deeply lodged in the collective American consciousness. Curtis Keim'sMistaking Africalooks at the historical evolution of this mindset and examines the role that popular media play in the creation of our mental images of Africa. Keim addresses the most prevalent myths and preconceptions and demonstrates how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the second edition includes an entirely revised chapter on Africa in images, which analyzes portrayals of Africa in popular media, including print advertising by corporations such as Dow Chemical, ExxonMobil, IBM,Voguemagazine, Honda, and Snapple. New to the second edition as well is an appendix on learning more about Africa.ContentsPart One: Introduction 1. Changing Our Mind about Africa 2. How We LearnPart Two: Evolutionism 3. The Origins of "Darkest Africa" 4. "Our Living Ancestors": Twentieth-Century Evolutionism 5. Real Africa, Wise Africa 6. We Should Help ThemPart Three: Further Misperceptions 7. Cannibalism: No Accounting for Taste 8. Africans Live in Tribes, Don't They? 9. Safari: Beyond Our Wildest Dreams 10. Africa in ImagesPart Four: New Directions 11. Race and Culture: The Same and the Other 12. From Imagination to DialogueAppendix: Learning More
Curtis A. Keim
Table of Contents
|Changing Our Mind About Africa||p. 3|
|Speaking "African"||p. 4|
|The Use and Misuse of Stereotypes||p. 6|
|Stereotypes over Time||p. 11|
|A Word About Words||p. 12|
|How We Learn||p. 15|
|Television Culture||p. 16|
|The Print Media||p. 18|
|Amusement Parks||p. 25|
|Other Sources||p. 29|
|The Origins of "Darkest Africa"||p. 35|
|Africans in Antiquity||p. 36|
|Western Views of Africans, ca. 1400-1830||p. 38|
|Birth of the Dark Continent||p. 40|
|A Myth for Conquest||p. 44|
|"Our Living Ancestors": Twentieth-Century Evolutionism||p. 49|
|Biological Evolutionism||p. 50|
|The Primitive African||p. 53|
|Changing Paradigms||p. 56|
|Lingering Evolutionism||p. 61|
|Real Africa, Wise Africa||p. 63|
|African Cultures||p. 64|
|Art and Artifact||p. 66|
|Touring Africa||p. 69|
|Selling Sex||p. 73|
|Africans in the States||p. 74|
|An African American Example||p. 77|
|The Noble African||p. 79|
|We Should Help Them||p. 83|
|Authoritarian Help||p. 85|
|Market Help||p. 86|
|Conversion Help||p. 88|
|Gift-Giving Help||p. 90|
|Participatory Help||p. 93|
|Military Help||p. 95|
|The Failure of Help||p. 96|
|Rethinking Development||p. 98|
|Helping Out||p. 100|
|Cannibalism: No Accounting for Taste||p. 105|
|Africans Live in Tribes, Don't They?||p. 113|
|A Textbook Definition||p. 114|
|A Word with a History||p. 115|
|The End of the Tribe||p. 117|
|Contemporary African Uses of Tribe||p. 118|
|Other Tribes||p. 120|
|African Tribes in America||p. 121|
|Alternatives to Tribe||p. 124|
|Safari: Beyond Our Wildest Dreams||p. 129|
|Where the Wild Things Aren't||p. 130|
|The Good Old Days||p. 131|
|The Decline of the Great White Hunting Safari||p. 136|
|The Tourist Safari: Animals in Pictures||p. 138|
|The Safari from a Distance||p. 140|
|The Lion Is King||p. 142|
|Hunting Africa||p. 144|
|Africa in Images||p. 147|
|Black, White, and Red All Over||p. 148|
|Africa's Got Chemistry||p. 151|
|One Challenge per Continent, Please||p. 151|
|Our Living Ancestors||p. 153|
|Africa Is Dyeing||p. 154|
|Flights of Fantasy||p. 156|
|"Totally in the Wild"||p. 156|
|Dances with Lions||p. 159|
|African Salesbeasts||p. 161|
|Race and Culture: The Same and the Other||p. 169|
|On Being Human||p. 175|
|From Imagination to Dialogue||p. 179|
|A Kind of Equality||p. 182|
|An African Dialogue||p. 184|
|Learning More||p. 189|
|Works Cited||p. 215|
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