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9780324784435

MM (with Review Cards and Printed Access Card)

by
  • ISBN13:

    9780324784435

  • ISBN10:

    0324784430

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-04-07
  • Publisher: South-Western College Pub
  • View Upgraded Edition
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List Price: $79.95
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Summary

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.

Table of Contents

+ Marketing Strategy
What is Marketing?
Marketing Segmentation
Targeting
Positioning
+ Product Positioning
Products: Goods and Services
Brands
New Products
+ Positioning Via Price, Place, And Promotion
+ Pricing
Channels of Distribution and Business Marketing Networks and Logistics
Integrated Marketing Communications: The Advertising Message
Advertising Media and Integrated Marketing Communications
+ Positioning: Assessment Through The Customer Lens
Customer Evaluations
Marketing Research Tools
+ Capstone
Marketing Strategy
Marketing Plans
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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