Mobile Commerce : Technology, Theory, and Applications

by Mennecke, Brian E.; Strader, Troy J.

• ISBN13: 9781931777827
• ISBN10: 1931777829
• Format: Paperback
• Copyright: 2003-08-01
• Publisher: Igi Global

Summary

"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."

Author Biography

Brian E. Mennecke: Iowa State University, USA Troy J. Strader: Iowa State University, USA

Table of Contents

Preface	vii
SECTION I: MOBILE COMMERCE TECHNOLOGY
NTT DoCoMo's i-mode: Developing Win-Win Relationships for Mobile Commerce	1	(25)
David J. MacDonald
Wireless Devices for Mobile Commerce: User Interface Design and Usability	26	(25)
Peter Tarasewich
Location Based Services: Locating the Money	51	(16)
Kirk Mitchell
Mark Whitmore
Towards a Classification Framework for Mobile Location Based Services	67	(19)
George M. Giaglis
Greece Panos Kourouthanassis
Argirios Tsamakos
Wireless Personal and Local Area Networks	86	(13)
Thomas G. Zimmerman
The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks	99	(23)
Ioanna D. Constantiou
George C. Polyzos
SECTION II: MOBILE COMMERCE THEORY AND RESEARCH
The Ecology of Mobile Commerce: Charting a Course for Success Using Value Chain Analysis	122	(23)
Andreas Rulke
Anand Iyer
Greg Chiasson
The Wireless Application Protocol: Strategic Implications for Wireless Internet Services	145	(17)
Stuart J. Barnes
Mobile Business Services: A Strategic Perspective	162	(23)
Jukka Alanen
Erkko Autio
Mobile Portals: The Development of M-Commerce Gateways	185	(17)
Irvine Clarke, III
Theresa B. Flaherty
Factors Influencing the Adoption of Mobile Gaming Services	202	(16)
Mirella Kleijnen
Ko de Ruyter
Martin G. M. Wetzels
Mobile Data Technologies and Small Business Adoption and Diffusion: An Empirical Study of Barriers and Facilitators	218	(27)
Jeanette Van Akkeren
Debra Harker
We Know Where You Are: The Ethics of LBS Advertising	245	(17)
Patricia J. O'Connor
Susan H. Godar
SECTION III: MOBILE COMMERCE CASES AND APPLICATIONS
A Perspective on M-Commerce	262	(6)
Mark S. Lee
Location-Based Services: Criteria for Adoption and Solution Deployment	268	(11)
Joe Astroth
M-Commerce in the Automotive Industry: Making a Case for Strategic Partnerships	279	(12)
Mark Schrauben
Rick Solak
Case Study: The Role of Mobile Advertising in Building a Brand	291	(18)
Minna Pura
Wireless in the Classroom and Beyond	309	(12)
Jay Dominick
Glossary	321	(5)
About the Authors	326	(12)
Index	338