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9780749465865

Modern Retail Management : Practical Retail Fundamentals in the Connected Age

by
  • ISBN13:

    9780749465865

  • ISBN10:

    0749465867

  • Format: Paperback
  • Copyright: 2015-08-28
  • Publisher: Kogan Page Ltd

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Supplemental Materials

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Summary

Taking a highly practical approach, Modern Retail Managementis the complete guide to the fundamental principles of retailing. Tailoring to the needs of both professors and students, Hammond uses case studies throughout to illustrate best practice in the industry, and he tackles the challenges and opportunities of online retailing in a comprehensive way. Modern Retail Managementcovers the topics students need to know about retail management, such as the connection between physical and online channels, some genuine retail innovations and the importance of the customer experience. Other areas covered include: trends and change in the sector, store environment, operations, merchandising, managing staff, globalization, marketing, logistics and consumer psychology.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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