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9780324584219

Module 7: Persuasion

by ;
  • ISBN13:

    9780324584219

  • ISBN10:

    0324584210

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-03-21
  • Publisher: Cengage Learning

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Supplemental Materials

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Summary

This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals of social influence and are given a variety of effective tactics they can employ to ethically reach their objective.

Table of Contents

Persuasion: What should you know and why?
Social influence without true persuasion: Conformity, compliance, and obedience
True Persuasion: Changing minds
The emotional side of Persuasion
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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