(0) items

Monster Loyalty How Lady Gaga Turns Followers Into Fanatics



Pub. Date:
Portfolio Hardcover
List Price: $24.95

Rent Book


Buy New Book

Usually Ships in 3-5 Business Days

Used Book

We're Sorry
Sold Out


We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $0.01
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 5/2/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products

  • Empire State of Mind : How Jay-Z Went from Street Corner to Corner Office
    Empire State of Mind : How Jay-Z Went from Street Corner to Corner Office
  • Empire State of Mind : How Jay-Z Went from Street Corner to Corner Office
    Empire State of Mind : How Jay-Z Went from Street Corner to Corner Office


An acclaimed marketing expert pinpoints the loyalty strategies behind Lady Gaga’s unique path to success.

It's not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time.  Marketers have also been awed by her unconventional customer loyalty strategy.

With 31 million Twitter followers and 53 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration.

Now marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the seven strategies businesses can learn from her.  They include:
  • Focus on your 'one percenters.' Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
  • Give them something to talk about. Whether by wearing a meat dress or 'dying' in a pool of blood onstage, she knows what will get people talking.

Author Biography

Jackie Huba is the coauthor of two acclaimed books, Creating Customer Evangelists and Citizen Marketers. As an expert in marketing and social media, she is a sought-after keynote speaker and coauthor of the  "Church of the Customer" blog, one of the most popular business blogs.  Her work has been featured in The Wall Street Journal, The New York Times, BusinessWeek, and Advertising Age.  She lives in Austin, Texas.  Visit

Please wait while the item is added to your cart...