Moonlighting on the Internet Method #1 | p. 1 |
Selling Digitally Delivered Information | |
Creating "Digitally Delivered Information Products" | p. 3 |
Seven Reasons Why a Digital Information Product Is the Best Way to Build Your Fortune on the Net | p. 4 |
"But Everything's Free on the Internet-So How Could I Possibly Sell Information?" | p. 5 |
Here's What You Don't Need to Get Started | p. 6 |
How about Multiple Web Sites Funneling Money into Your Bank Account? | p. 7 |
What Is Information Marketing? | p. 9 |
Here's How I Stumbled onto This Weird Little World of Information Marketing | p. 12 |
Top Seven Information Topics | p. 17 |
How to Figure Out What Information to Sell | p. 27 |
Researching the Online Marketplace | p. 35 |
Finding Ideas When You're Clueless on What to Sell | p. 40 |
Evaluating Your "Brilliant" Idea | p. 43 |
Research Using Search Engines | p. 44 |
Picking a Winning Project | p. 46 |
Creating Your Information Product | p. 49 |
You Write or Create It | p. 49 |
Your Outline Is the Key | p. 50 |
Power of Mind Mapping | p. 52 |
Speak Your Product | p. 55 |
Ghostwriter | p. 55 |
Do What You Do Already | p. 56 |
Where to "Steal" Your Bestselling Idea | p. 59 |
Licensing | p. 61 |
Joint Ventures | p. 65 |
Public Domain | p. 71 |
Your Public Domain Cheat Sheet | p. 72 |
Finding Your Public Domain Gold Mine | p. 74 |
Clearing Rights of Public Domain Works | p. 76 |
Building Your Web Site | p. 87 |
Getting Your Site's Foundation Built | p. 89 |
Registering the Right Domain | p. 89 |
Domain Hosting | p. 90 |
Putting E-Mail Robots to Work for You | p. 96 |
Taking Money | p. 97 |
Shopping Cart | p. 99 |
Creating Your HOT Offer | p. 101 |
How Can You Make Your Offer as Irresistible as Possible? | p. 102 |
The Real-World Offer for Anatomy and Drawing | p. 103 |
How to Price Your Information Product | p. 106 |
Setting Up Your Site | p. 111 |
Headlines That Sell | p. 117 |
Bullet Points | p. 119 |
Moonlighting on the Internet Method #2: eBay | p. 123 |
The eBay Machine | p. 125 |
Finding the Right Products and Setting Up Business | p. 129 |
The eBay Experience: Getting Your Business Straight and Making Money Without Risk | p. 131 |
Why People Buy on eBay | p. 133 |
Product Sourcing-Drop-Shipping, Wholesale, or Closeout? | p. 134 |
"The Flood" | p. 137 |
The Three-Part Formula | p. 140 |
Beating the Competition | p. 144 |
Using the Right Keywords | p. 148 |
Your Listing | p. 151 |
Getting the Headline Right | p. 151 |
Personalizing Your Listing | p. 154 |
To Specialize or Not to Specialize | p. 158 |
Getting People to Bid | p. 160 |
The eBay Auction: How Long Must It Be and When Do I Start? | p. 162 |
Feature It! | p. 163 |
Buy It Now | p. 165 |
After the Sale | p. 165 |
Auction Management Software | p. 166 |
Keeping the Buyers Interested | p. 168 |
Dealing with Non-Paying Buyers | p. 169 |
Feedback | p. 170 |
Accepting Payments | p. 172 |
Managing Customer Orders | p. 173 |
What Makes a Successful Seller? | p. 175 |
More Cool Secrets to Success on eBay | p. 178 |
Moonlighting on the Internet Method #3: Affiliate Marketing | p. 181 |
The World of Affiliate Programs | p. 183 |
What Exactly Is Affiliate Marketing? | p. 183 |
Many Ways of Getting Paid | p. 185 |
How I Got Started | p. 187 |
A Business for the Lazy | p. 189 |
Finding an Affiliate Program and Working It | p. 191 |
Choosing an Affiliate Program | p. 194 |
Read the Agreement | p. 196 |
The Business of Affiliate Marketing | p. 197 |
Don't Sell, Presell | p. 198 |
KISS | p. 200 |
Narrowing Your Focus | p. 202 |
Driving Traffic | p. 202 |
List + Autoresponder = Repeat Business | p. 205 |
Offline Marketing | p. 207 |
Tracking | p. 208 |
Moonlighting on the Internet Mehthod #4: Yahoo! Stores and E-Commerce Stores | p. 211 |
The Yahoo! Stores Phenomenon | p. 213 |
What's So Special about Yahoo!? | p. 214 |
It All Started with a Sword | p. 214 |
Getting Others to Do the Hard Work | p. 217 |
Sold on Yahoo! and How You Can Get Started | p. 219 |
Business License | p. 220 |
You Are Going to Need a Web Site | p. 222 |
Deciding What to Sell | p. 223 |
Checking Out the Competition | p. 223 |
Establishing Your Niche | p. 227 |
Marketing to Your Niche | p. 229 |
Drop-Shipping in Depth | p. 231 |
Beware of Middlemen | p. 234 |
Taking Payments | p. 234 |
Running a Part-Time Store | p. 236 |
Traffic Value of Suppliers and Affiliates | p. 237 |
Adding Your Own Affiliate Programs | p. 238 |
Repeat Sales | p. 239 |
Cross-Selling | p. 240 |
Exclusive Packages | p. 242 |
Finally... | p. 243 |
Moonlighting on the Internet Method #5: Blogging | p. 245 |
Why Blogging? | p. 247 |
What Is a Blog? | p. 247 |
Qualities of an Ideal Blogger | p. 249 |
Getting Starred | p. 251 |
Deciding on a Blog Platform | p. 254 |
How to Set Up a Blog | p. 257 |
Five Steps to Setting Up a Hosted Blog at Wordpress.com | p. 257 |
Set Up a Custom Standalone Blog Using One-Click-Install | p. 258 |
Your Own Domain Name | p. 260 |
Blog Design | p. 262 |
Tools of the Trade | p. 263 |
Writing Good Content | p. 263 |
Different Styles of Blog Posts | p. 268 |
Miscellaneous Content Writing Tips | p. 270 |
Making Money with Blogs | p. 271 |
Direct Income Earning Methods for Bloggers | p. 272 |
Indirect Income Earning Methods for Bloggers | p. 275 |
How Much Money Can a Blog Earn? | p. 276 |
How Much Do I Spend? | p. 281 |
Ad Relevancy | p. 281 |
Ten Tips for Using Affiliate Programs on Your Blog | p. 282 |
Conclusion: What Am I Doing Now? | p. 285 |
Cheerful Expectancy | p. 286 |
Do One Proactive Thing a Day | p. 287 |
Decision | p. 288 |
Deadline | p. 289 |
Index | p. 293 |
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