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9780814473047

The Multi-Channel Edge: Finding the Right Mix to Reach the Most Customers

by
  • ISBN13:

    9780814473047

  • ISBN10:

    0814473040

  • Format: Hardcover
  • Copyright: 2006-02-28
  • Publisher: Amacom Books
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List Price: $29.95
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Summary

Establishing an effective multi-channel marketing strategy has become much more complicated since customers now have more choices than ever when it comes to how and where to buy. Companies expecting to thrive in this environment need the right channel mix to reach these customers. Rosenbloom draws on the experiences of hundreds of organisations from all over the world to help companies develop multi-channel marketing strategies that bring customers in and keep them happy. The book also shows how to build partnerships and resolve conflicts among multiple channels.

Author Biography

Bert Rosenbloom (Philadelphia,PA) is Rauth Chair Professor of Marketing Management at the LeBow College of Business at Drexel University. He is also a consultant to a wide range of industries in the U.S. and abroad, and is the author of Marketing Channels, the standard text in the field, now in its seventh edition. He has published dozens of articles in major professional and business journals.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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