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Museum Communication and Social Media : The Connected Museum,9780415833189
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Museum Communication and Social Media : The Connected Museum

by ;
Edition:
1st
ISBN13:

9780415833189

ISBN10:
0415833183
Format:
Hardcover
Pub. Date:
5/1/2013
Publisher(s):
Routledge
List Price: $125.00

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Summary

Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as China, Germany, Norway, the UK, and the US. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.


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