More New and Used
from Private Sellers
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 3rd edition with a publication date of 11/9/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
The Recording Industrypresents a brief but comprehensive examination of how records are made, marketed, and sold. The book opens with an overview of popular music and its place in American society, along with descriptions of key players in the recording industry. In the book's second part, the making of a recording is traced from production through marketing and retail sales. Finally, in Part III, legal issues, including copyright and problems of piracy, are addressed. The new edition takes into account the massive changes in the recording industry occurring today due to the revolution of music on the web, from issues of production and distribution to legal issues.
Geoffrey P. Hull is Professor Emeritus in the Recording Industry department at Middle Tennessee State University. He has 36 years experience teaching music business and recording classes. He has JD, MBA, and BS degrees and is a licensed attorney in the state of Tennessee. Thomas Hutchison is Professor of Marketing and Music Business Internship Coordinator at Middle Tennessee State University. He has over 20 years experience in the music business as a marketing research consultant. Hutchison holds a MS and PhD from the Florida State University. Richard Strasser is Associate Professor of Music Industry at Northeastern University. A graduate from the Australian National University and Manhattan School of Music, Strasser is a recipient of Northeastern University's Excellence in Teaching Award and a member of the NASM Working Group that established standards and guidelines for music industry education accreditation.
Table of Contents
|The Entertainment Industry and the Music Business||p. 1|
|Understanding the Music and Recording Business||p. 29|
|Copyright Basics in the Music Business||p. 51|
|Music Copyrights ©||p. 75|
|Sound Recording Copyrights $$$||p. 93|
|Music Publishing: The First Stream||p. 111|
|Live Entertainment: The Second Stream||p. 143|
|Recordings: The Main Stream||p. 169|
|The A&R Function||p. 193|
|The Production Function||p. 213|
|The Marketing Function: Product and Price||p. 229|
|The Marketing Function: Promotion and Place||p. 263|
|The Global Music and Recording Business||p. 291|
|Appendix: Internet Resources||p. 347|
|Table of Contents provided by Ingram. All Rights Reserved.|