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MySearchLab with Pearson eText -- Standalone Access Card -- for Television and Radio Announcing,9780205929641
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MySearchLab with Pearson eText -- Standalone Access Card -- for Television and Radio Announcing

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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.



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Focuses on new developments in media announcing


The digital revolution has significantly changed broadcast technology.  The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models.  The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts.  The 12th edition addresses the realities of students who live in this new era.


This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.


Learning Goals

Upon completing this book, readers will be able to:

  • Develop essential announcing skills
  • Understand new trends in the field

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