9780374521509

Mythologies

by ;
  • ISBN13:

    9780374521509

  • ISBN10:

    0374521506

  • Format: Paperback
  • Copyright: 1/1/1972
  • Publisher: Hill and Wang

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $0.53
    Check/Direct Deposit: $0.50
List Price: $14.00 Save up to $9.01
  • Rent Book $4.99
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    HURRY! ONLY 2 COPIES IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

"[Mythologies] illustrates the beautiful generosity of Barthes's progressive interest in the meaning (his word is signification) of practically everything around him, not only the books and paintings of high art, but also the slogans, trivia, toys, food, and popular rituals (cruises, striptease, eating, wrestling matches) of contemporary life . . . For Barthes, words and objects have in common the organized capacity to say something; at the same time, since they are signs, words and objects have the bad faith always to appear natural to their consumer, as if what they say is eternal, true, necessary, instead of arbitrary, made, contingent.Mythologiesfinds Barthes revealing the fashioned systems of ideas that make it possible, for example, for 'Einstein's brain' to stand for, be the myth of, 'a genius so lacking in magic that one speaks about his thought as a functional labor analogous to the mechanical making of sausages.' Each of the little essays in this book wrenches a definition out of a common but constructed object, making the object speak its hidden, but ever-so-present, reservoir of manufactured sense."--Edward W. Said

Author Biography

Roland Barthes was born in 1915 and studied French literature and the classics at the University of Paris. After teaching French at universities in Romania and Egypt, he joined the Centre National de Recherche Scientifique, where he devoted himself to research in sociology and lexicology. He was a professor at the College de France until his death in 1980.

Table of Contents

TRANSLATOR'S NOTE 7(2)
PREFACE TO THE 1970 EDITION 9(2)
PREFACE TO THE 1957 EDITION 11(4)
MYTHOLOGIES
15(94)
The World of Wrestling
15(11)
The Romans in Films
26(3)
The Writer on Holiday
29(3)
The `Blue Blood' Cruise
32(2)
Blind and Dumb Criticism
34(2)
Soap-powders and Detergents
36(3)
The Poor and the Proletariat
39(2)
Operation Margarine
41(2)
Dominici, or the Triumph of Literature
43(4)
The Iconography of the Abbé Pierre
47(3)
Novels and Children
50(3)
Toys
53(3)
The Face of Garbo
56(2)
Wine and Milk
58(4)
Steak and Chips
62(3)
The Nautilus and the Drunken Boat
65(3)
The Brain of Einstein
68(3)
The Jet-man
71(3)
The Blue Guide
74(4)
Ornamental Cookery
78(3)
Neither-Nor Criticism
81(3)
Striptease
84(4)
The New Citroën
88(3)
Photography and Electoral Appeal
91(3)
The Lost Continent
94(3)
Plastic
97(3)
The Great Family of Man
100(3)
The Lady of the Camellias
103(6)
MYTH TODAY
109
Myth is a type of speech -- Myth as a semiological system
The form and the concept -- The signification
Reading and deciphering myth -- Myth as stolen language
The bourgeoisie as a joint-stock company
Myth is depoliticized speech -- Myth on the Left
Myth on the Right -- Necessity and limits of mythology

Rewards Program

Write a Review