Preface | p. xi |
Acknowledgments | p. xii |
Introduction | p. 1 |
The agreed upon stories | p. 11 |
John D. Rockefeller, Sr. and Standard Oil | p. 11 |
Sam Walton and Wal-Mart | p. 18 |
A preliminary comparison | p. 29 |
Popular accounts and wider contexts | p. 30 |
Rockefeller's context | p. 31 |
Sam Walton's context | p. 52 |
Economists, trusts, and big business | p. 60 |
Theorizing the railroads | p. 61 |
The challenge of the trusts | p. 65 |
An associationist detour | p. 74 |
The invisible hand returns | p. 76 |
Alternative stories | p. 79 |
Seeing the firm whole | p. 79 |
Alfred Chandler's stories | p. 87 |
A search for theoretical consistency | p. 91 |
Economies of scale and speed: the modern firm in abstract | p. 92 |
Supply chains and M to C to C' to M' | p. 104 |
M to C | p. 105 |
C to C' | p. 113 |
C' to M' | p. 123 |
Holistic management/holistic problems | p. 127 |
Toward relevance | p. 132 |
A template to drill by | p. 135 |
Stories and policies: a final word | p. 147 |
Notes | p. 149 |
Bibliography | p. 168 |
Index | p. 179 |
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