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9789814313902

The National Basketball Association: Business, Organization and Strategy

by
  • ISBN13:

    9789814313902

  • ISBN10:

    9814313904

  • Format: Hardcover
  • Copyright: 2010-10-19
  • Publisher: Textstream

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Supplemental Materials

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Summary

The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.

Table of Contents

Forewordp. vii
Prefacep. ix
Introductionp. 1
League Expansions and Mergersp. 19
Team Territories and Relocationsp. 59
Franchise Organizations and Operationsp. 107
Basketball Arenas and Marketsp. 149
NBA Domestic and Foreign Affairsp. 187
Appendix: Tablesp. 225
Selected Bibliographyp. 239
Indexp. 259
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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