Need, Speed, and Greed : How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World's Most Wicked Problems

  • ISBN13:


  • ISBN10:


  • Format: Hardcover
  • Copyright: 3/13/2012
  • Publisher: Harpercollins

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $27.99 Save up to $14.63
  • Rent Book $15.39
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


A world-renowned economist provides a well-informed and insightful guide to the new rules of innovation and introduces the gurus and go-getters now reshaping the global economy.

Table of Contents

Introduction: Welcome to the Ideas Economyp. 1
NEED: Why Innovation Matters
Wicked Problems, Wiki Solutionsp. 21
Cheap and Cheerfulp. 51
Of Stagnation and Rejuvenationp. 69
SPEED: Where Innovation Is Going
The Singularity and Its Discontentsp. 91
So Long, Silop. 107
Black Swan Kills Sitting Duckp. 136
GREED: How to Win in the Age of Disruptive Innovation
The Sputnik Fallaciesp. 163
Can Dinosaurs Dance?p. 196
Greed for Goodp. 219
Conclusion: We Are All Innovators Nowp. 251
Acknowledgmentsp. 263
Notesp. 265
Indexp. 281
About the Authorp. 293
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review