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9786073803878

Negocios inmortales / Immortal Businesses. How to Sell Cost-Effectively During H ard Times

by
  • ISBN13:

    9786073803878

  • ISBN10:

    6073803877

  • Format: Paperback
  • Copyright: 2023-01-24
  • Publisher: Ediciones B

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Summary

HAY NEGOCIOS INMUNES A LAS CRISIS: LOS QUE SE ADAPTAN Y CAMBIAN LAS REGLAS DEL JUEGO
 
Si bien las recesiones son inevitables, es la forma como cada negocio reacciona lo que determina su inmunidad o vulnerabilidad. No somos víctimas de lo que nos pasa, sino artífices de nuestro destino. Es la claridad y coherencia de nuestra estrategia comercial lo que define si salimos a flote o nos hundimos. En medio de guerras de precios y locura generalizada, aquellos que se diferencian y venden sin empeñar la empresa son quienes siguen adelante sin comprometer el futuro. En tiempos difíciles, ¿cuál será el destino de tu negocio? ¿Perecerá o hará parte de la legión de negocios inmortales? No son las compañías que más venden, sino aquellas que lo hacen de manera rentable las que sobreviven para contarlo.

ENGLISH DESCRIPTION

THERE ARE SOME BUSINESSES IMMUNE TO CRISES: THOSE THAT ADAPT AND CHANGE THE RULES OF THE GAME

While recessions are inevitable, it is the way each business reacts to them that dictates their immunity or vulnerability. We are not victims of what happens to us; we are makers of our own fate. It is the clarity and coherence of our commercial strategy that determines if we come afloat o we go down. Amid pricing wars and generalized madness, those who distinguish themselves and do not mortgage their business away in order to sell are the ones that keep going without sacrificing the future. Come hard times, what will the fate of your business be? Will it perish or will it become part of the legion of immortal businesses? The companies that live to tell the taleare not the ones that sell more, but the ones that do it in a more cost-effective way.

Author Biography

DAVID GÓMEZ es autor de varios libros, entre ellos los bestsellers Bueno, bonito y carito y Detalles que enamoran. Obsesionado por la diferenciación, su cruzada es luchar porque los negocios vendan con dignidad. Después de trabajar por 15 años en el mundo corporativo, fundó en 2009 Bien Pensado,con el fin de brindar herramientas comerciales ridículamente prácticas. Hoy comparte sus contenidos con cientos de miles de empresarios de habla hispana. Colombiano, modelo 1970.

davidgomezgomez.com
negociosinmortales.com

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