Never Wrestle with a Pig And Ninety Other Ideas to Build Your Business and Career

by McCormack, Mark H.

• ISBN13: 9780141002088
• ISBN10: 0141002085
• Edition: Revised
• Format: Paperback
• Copyright: 2001-12-31
• Publisher: Penguin Books

Summary

Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include: * End your day on time * People who say they can keep a secret usually can't * It pays to overestimate your competition * The best ideas cannot be stolen * Know when to say "It's none of your business" * Get paid for thinking rather than doing * Time in front of the customer is the best time of all * Be wary of unanimous agreement * Not every budget deserves your respect * Learn the art of picking up the check In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction-intelligence, creativity, and efficiency-that have always meant the difference between success and failure.

Author Biography

Mark H. McCormack is the founder and CEO of International Management Group (IMG), the world's dominant sports marketing organization, whose clients include Tiger Woods, Derek Jeter, Venus and Serena Williams, and Arnold Palmer.

Table of Contents

Introduction	p. vii
Giving Yourself A Reality Check	p. 1
Speed, the Defining Factor	p. 41
Giving the Workplace A Reality Check	p. 65
Office Politics	p. 97
Acquiring A Power Base	p. 135
Promotions, Demotions, and Other Career Hiccups	p. 161
Rules for Deal Makers	p. 179
When you are in Charge	p. 211
Etiquette for the New Millennium	p. 257
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