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C.K. Prahalad is the international bestselling author of Competing for the Future and The Fortune at the Bottom of the Pyramid, an award-winning business leader, and a world-renowned thinker on corporate innovation. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan.
M.S. Krishnan is a Hallman Fellow & Professor of Business Information and Technology, Ross School of Business, University of Michigan.
The new global standard for innovation and corporate growth “Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy | |
business processes | |
technology | |
and people. While this may seem an insurmountable task | |
the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”-S. Ramadorai CEO Tata Consultancy Services “A great analysis of the challenges facing business today. Personalization of an individual consumer’s experience | |
globalization | |
global logistics | |
evolvingbusiness processes and information technology creates great complexity | |
standardized and simplified these drivers provide an enviable foundation for innovation.” —Ralph SzygendaChi | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.