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C.K. Prahalad is the international bestselling author of Competing for the Future and The Fortune at the Bottom of the Pyramid, an award-winning business leader, and a world-renowned thinker on corporate innovation. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan.
M.S. Krishnan is a Hallman Fellow & Professor of Business Information and Technology, Ross School of Business, University of Michigan.
|The new global standard for innovation and corporate growth “Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy|
|and people. While this may seem an insurmountable task|
|the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”-S. Ramadorai CEO Tata Consultancy Services “A great analysis of the challenges facing business today. Personalization of an individual consumer’s experience|
|evolvingbusiness processes and information technology creates great complexity|
|standardized and simplified these drivers provide an enviable foundation for innovation.” —Ralph SzygendaChi|
|Table of Contents provided by Publisher. All Rights Reserved.|