The New Communications Landscape: Demystifying Media Globalization

by Wang, Georgette; Goonasekera, Anura; Servaes, Jan

• ISBN13: 9780203361184
• ISBN10: 0203361180
• Copyright: 2004-03-09
• Publisher: Taylor & Francis

Summary

New Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.

Table of Contents

Introduction

Geolinguistic region as global space: the case of Latin America

Decentralizing process and proximity television in Europe Miquel de Moragas Spa

Local and national cultural industries: is there life after globalization? Georgette Wang

The global, the local and public sphere

The ambiguity of the 'emerging' public sphere and the Thai media industry

Constitutional change, media and the national public sphere: the case of Scotland

To globalize, regionalize, or localize us, that is the question: Japan's response to media globalization

Export of culture or co-production of culture? Vignette from the creative process as a global advertising affiliate

Cultural identity in an era of globalization: the structure and content of Taiwanese soap operas

Television and global culture: assessing the role of television in globalization

Culture, language and social class in the globalization of television

The choice between local and foreign: Taiwan youths' television behaviour

Convergence assumption and cultural exception: the media industry in the WTO February 1997 agreement perspective

No culture is an island: an analysis of media protectionism and media openness

Media in the information highway: representing different cultures in the age of global communication

Reconciliation between openness and resistance: media globalization and new policies of China's television in the 1990s

Globalization: consumption and identity towards researching nodal points

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