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Sheena Calvert has over 20 years experience in graphic design and typography, and in art critical theory, gained both in the UK and the United States. She has taught at various universities and art schools, and she has established a New York-based design studio-Parlour. She has a particular interested in letterpress printing as an experimental medium.
Anoki Casey is a San Diego-based graphic artist and was web designer specializing in print, illustration, advertising, and identity development for small businesses, non-profits, start-ups, and creatives of all types. Check out his website: www.anoki.net.
Table of Contents
|Research and Early Concepts|
|Basics of research|
|Linear reasoning/lateral thinking|
|Theories of image and text|
|Audiences, markets, and concepts|
|Scheduling, organizing, and finalizing|
|Fundamentals of Composition|
|Basics of composition|
|Form and space|
|Basic principles of layout|
|Styles of layout|
|Pace and contrast|
|Size and format|
|Coordination and identity|
|Photography and illustration|
|Fundamentals of Typography|
|Typography and meaning|
|The anatomy of type|
|Understanding and selecting typefaces|
|Readability and legibility|
|Typographic emphasis and hierarchy|
|Typographic rules/boxes and ornaments|
|Text as image|
|Fundamentals of Color|
|Color legibility, contrast, and harmony|
|Color as information|
|Tools and Technologies|
|Photography basics and image sourcing|
|Production Process and Issues|
|File preparation and sending|
|File types and compression|
|Workspace, monitor, and calibration|
|Paper stocks and finishing|
|The role of PDFs|
|Correcting color proofs|
|Electronic media production|
|Web Design Basics|
|Visual design and coding|
|The languages of the Internet|
|The building blocks of a web page|
|The graphical user interface|
|Web standards, validation, Doctype, and SEO|
|Designing for different browsers and platforms|
|Web design software|
|Logo design and brand identity|
|Table of Contents provided by Publisher. All Rights Reserved.|