New Product Development and Delivery : Ensuring Successful Products Through Integrated Process Management

by Brethauer, Dale M.

• ISBN13: 9780814407134
• ISBN10: 0814407137
• Format: Hardcover
• Copyright: 2002-04-05
• Publisher: Amacom Books

Summary

Departmental excellence is crucial in the development of any new product, but it's only part of the equation. Even the best local efforts can be compromised when a project is simply "thrown over the wall" to the next department. Many steps are duplicated while others are overlooked, crucial contributors are misinformed, and potentially successful products end up stumbling out of the gate. In fact, even with substantial market research and state-of-the-art technology, 90 percent of all new product offerings never earn a dime. Without seamless transitions in the development and delivery processes, countless dollars and hours are wasted -- money and time that could be better spent on creating or improving other products.

Author Biography

Dale Brethauer (Westchester, PA) has over 30 years of experience in developing new products for E.I. duPont de Nemours & Co., as well as focusing on cost analysis of suppliers and competitors. A nationally recognized trainer and author, he holds four patents for his development of equipment and process improvements.

Table of Contents

Figures	vii
Foreword	xi
Preface	xv
The Foundation Elements of Successful Transfers	1	(10)
Communication Tools	11	(22)
Clear Objectives	13	(6)
Cross-Functional Team Approach	19	(12)
Upper Management Support	31	(1)
Customer-Supplier Involvement	31	(2)
Robust Design and Product Tools	33	(28)
Robust Design and Product	35	(10)
Structured Process Methodology	45	(16)
Financial Tools	61	(32)
Economic Justification	63	(30)
Developing and Implementing a Formal Transfer Process	93	(24)
Developing a Process	96	(4)
Implementing a Process	100	(17)
Proliant, Inc.: A Success Story	117	(24)
Revisit the Transfer Model	128	(1)
Establish SMART Objectives	129	(1)
Review and Select Transfer Tools	130	(1)
Review Forms	131	(1)
Establish the Deliverables Chart	132	(1)
Identify the Stage-Gate Process	132	(2)
Develop Process Metrics	134	(7)
Epilogue	141	(2)
Appendix: Proliant's Transfer Process Notebook	143	(44)
Index	187