The Obama Effect: Multidisciplinary Renderings of the 2008 Campaign

by Harris, Heather E.; Moffitt, Kimberly R.; Squires, Catherine R.

• ISBN13: 9781438436609
• ISBN10: 1438436602
• Format: Paperback
• Copyright: 2010-09-20
• Publisher: State Univ of New York Pr

Summary

Timely, multidisciplinary analysis of Obama's presidential campaign, its context, and its impact.

Author Biography

Heather E. Harris is Associate Professor of Business Communication at Stevenson University. Kimberly R. Moffitt is Assistant Professor of American Studies at the University of Maryland Baltimore County. She is the coeditor (with Regina E. Spellers) of Blackberries and Redbones: Critical Articulations of Black Hair/ Body Politics in Africana Communities. Catherine R. Squires is the coeditor (with Regina E. Spellers) of Blackberries and Redbones Critical Articulations of Black Hairl Body Politics in Africana Communities. Catherine R. Squires is John and Elizabeth Bates Cowles Professor of Journalism, Diversity, and Equality at the University of Minnesota. She is the author of Dispatches from the Color Line: The Press and Multiracial America, also published by SUNY Press, and African Americans and the Media.

Table of Contents

List of Figures	p. ix
Preface	p. xi
Acknowledgments	p. xv
Introduction	p. xvii
Rhetoric
White Males Lose Presidency for First Time: Exposing the Power of Whiteness through Obama's Victory	p. 3
Hermeneutical Rhetoric and Progressive Change: Barack Obama's American Exceptionalism	p. 16
Ghosts and Gaps: A Rhetorical Examination of Temporality and Spatial Metaphors in Barack Obama's ôA More Perfect Unionö	p. 31
New Media
Media Politics 2.0: An Obama Effect	p. 49
The Webbed Message: Re-Visioning the American Dream	p. 65
The Resonant Message and the Powerful New Media: An Analysis of the Obama Presidential Campaign	p. 75
Beyond the Candidate: Obama, YouTube, and (My) Asian-ness	p. 89
Identities
Post-Soul President: Dreams from My Father and the Post-Soul Aesthetic	p. 103
ôLet Us Not Falter Before Our Complexityö: Barack Obama and the Legacy of Ralph Ellison	p. 116
The Obama Effect on American Discourse about Racial Identity: Dreams from My Father (and Mother), Barack Obama's Search for Self	p. 131
Our First Unisex President? Obama, Critical Race Theory, and Masculinities Studies	p. 153
Publics
Oprah and Obama: Theorizing Celebrity Endorsement in U.S. Politics	p. 175
The Obama Mass: Barack Obama, Image, and Fear of the Crowd	p. 190
Mothers Out to Change U.S. Politics: Obama Mamas Involved and Engaged	p. 209
Representations
For the Love of Obama: Race, Nation, and the Politics of Relation	p. 221
Framing a First Lady: Media Coverage of Michelle Obama's Role in the 2008 Presidential Election	p. 233
The Feminist (?) Hero versus the Black Messiah: Contesting Gender and Race in the 2008 Democratic Primary	p. 250
Epilogue	p. 266
List of Contributors	p. 270
Index	p. 275
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