The Olympic Games and Cultural Policy

by Garcia; Beatriz

• ISBN13: 9780415995634
• ISBN10: 0415995639
• Edition: 1st
• Format: Hardcover
• Copyright: 2012-06-18
• Publisher: Routledge

Summary

This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Beatriz Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. Garcia argues that the cultural relevance of a major event is highly dependant on the consistency of the policy choices informing its cultural dimensions. She demonstrates how major events, such as the Olympic Games, frequently fail to leave long-term cultural legacies and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.

Table of Contents

Cultural Policy & the Olympic Movement

Introduction: The cultural policy of global events

The Olympic Games Cultural Programme

The Cultural Policies of the IOC

Designing and Managing The Olympic Cultural

Towards Sydney 2000. Australian heritage and Olympic promises

A New Image for Sydney and Australia

Internal Operations: Fitting cultural imperatives within a sports eventmanagement structure

External Operations: Liaising with Olympic cultural stakeholders

Communicating the Olympic cultural programme

Olympic Communications & Marketing

The Olympic Arts Festival Communication & Marketing Strategy

Existing & Potential Stakeholders

The Cultural Olympiad Media Coverage

Towards a Cultural Olympics

Cultural programming post Sydney 2000

The future of cultural policy at the Olympics

References

Index

Table of Contents provided by Publisher. All Rights Reserved.