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9780980576825

Online Marketing Inside Out

by
  • ISBN13:

    9780980576825

  • ISBN10:

    0980576822

  • Format: Paperback
  • Copyright: 2009-05-28
  • Publisher: Oreilly & Associates Inc
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List Price: $29.95

Summary

The Art & Science of Online Marketing is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about: The changing face of marketing The new frontier of PR and media Using your web site to generate income Getting the most from the search engine crowd Promote your message through socializing Implementing profitable email marketing campaigns Getting others to sell your products for you Spreading your message through online advertising.<

Author Biography

Shayne Tilley is the Marketing Manager for sitepoint.com, one of the oldest and most experienced online businesses. Having successfully made the transition from traditional marketing tactics to the exciting world of online marketing, Shayne brings his experience in innovative and cutting edge online campaigning that he conducts for SitePoint every day. *In 1999, Brandon Eley started 2BigFeet.com in the then untapped market for large-sized shoes. The need for an e-commerce web site led to his trial-by-fire indoctrination into web development and online marketing. In addition to owning 2BigFeet, Brandon is also the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at brandoneley.com.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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