Opportunities in Television and Video Careers

by Noronha, Shonan F. R.

• ISBN13: 9780071406031
• ISBN10: 0071406034
• Edition: 2nd
• Format: Paperback
• Copyright: 2003-03-26
• Publisher: McGraw-Hill

Summary

More than 100 "opportunities" for students and job seekers! The most comprehensive career book series available, Opportunities in . . . covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.

Author Biography

Writer, producer, educator, and internationally recognized authority on mass media communications, Shonan F. R. Noronha is president of Media Resources, a West Harrison, New York based consulting firm serving the media, corporations, and educational institutions. Her essays and articles on television and the new media have been published in journals and industry magazines all over the world. Noronha's broadcast experience spans more than two decades and includes production work with PBS New York; Radio Telefis Eireann, Ireland; and All India Radio & Television. She has written and produced training and marketing video programs for a broad spectrum of corporate and institutional clients. Noronha also has written and produced interactive content for distribution on CD-ROM, floppy disk, and laser disc.

Table of Contents

Foreword	ix
Preface	xiii
Acknowledgments	xix
The Television Landscape	1	(20)
The impact of world events
A new approach to career paths
Where the jobs are
New skills for new technologies
Reality check
Broadcasting	21	(18)
Snapshot of the way it was
Satellite technology
The role of the FCC
LPTV stations
TV translator stations
Commercial broadcasting companies
Noncommercial broadcasting
Teleproduction and postproduction facilities
Television and Video in Nonbroadcast Organizations	39	(14)
Example of a corporate video department
Business television (BTV)
Videoconferencing
Video in special job settings
How the government uses video
Programming and Production	53	(16)
Television news
Production
Engineering and Technical Services	69	(12)
Commercial and public TV
Cable TV
Unions and associations
Sales and Marketing	81	(12)
Broadcast television
Cable television
Nonbroadcast organizations
Selling skills and job demands
Working Conditions and Employee Compensation	93	(10)
Work/life balance
Salary surveys
Employee benefits
Education: Acquiring Skills and In-Depth Knowledge	103	(24)
E-learning
High school preparation
Degree programs
Online resources to locate colleges
Internships
Nondegree programs
Seminars
Professional Development	127	(20)
Festivals, awards, and honors
Conferences and conventions
Professional associations
Publications
The Job Search	147	(12)
Research
Networking
Jobs and career information online
Demo tape
Resume and cover letter
Job interviews
Women and Minorities	159	(16)
What the numbers show
Career planning
Nurturing organizations
Scholarships and awards
Industry initiatives
North of the border
Appendix A: Selected Periodicals and Directories	175	(10)
Appendix B: Professional Associations and Societies	185	(12)
Recommended Reading	197