Orbit-shifting Innovation

by Devaiah, Devika; Narang, Rajiv

• ISBN13: 9780749468750
• ISBN10: 0749468750
• Format: Paperback
• Copyright: 2014-01-28
• Publisher: Kogan Page Ltd

Summary

Where traditional innovation begins with a business idea, orbit-shifting innovations start with a challenge at the scale of a country, community, society or even a business. When that country, business or community meets an innovator with the desire to create a new solution, rather than follow history, the result is a breakthrough that creates a new orbit and achieves a transformative impact. Steve Jobs' Apple may be the most well-known and awe-inspiring innovation story, and it is the epitome of orbit-shifting innovation in action. However, it is only one of the many greats that have had a noticeable impact on the world. This book will explain what it takes to make orbit-shifting innovation happen with insights drawn from over 40 real-life orbit shifters. In Orbit Shifting Innnovation, strategy and innovation experts Narang and Devaiah provide the necessary compass to navigate the fog of innovation in all its messiness, uncertainty and complexity, instead of a process that won't fit every sitation. A compass that doesn't stop at conception but navigates an orbit-shift from conception all the way to realization.