The Outsider's Edge The Making of Self-Made Billionaires

by Taylor, Brent D.

• ISBN13: 9780731407316
• ISBN10: 0731407318
• Edition: 1st
• Format: Paperback
• Copyright: 2008-01-14
• Publisher: Wiley

Summary

The secret of extreme wealth creationThe Outsider's Edge reveals the one common denominator the world's richest self-made people share. Studying the lives of 17 world-famous billionaires, author and researcher Brent Taylor discovered that their one shared experience is that of the "outsider." From Bill Gates to Richard Branson to Warren Buffett, being different from their peers, and proud of it, has served as prime motivation for many of the world's most spectacularly successful people. Turning the conventional wisdom about wealth on its head, The Outsider's Edge reveals the true value and importance of being different.Brent Taylor (Australia) is a professional researcher who has worked for more than 20 years as a market researcher to government and corporations.

Author Biography

Brent D. Taylor (Melbourne, Australia) is a respected social and market researcher. For the past twenty years he has provided advice to Australian governments and large corporations. He was a director of KPMG for four years and ran KPMG’s Centre for Consumer Behavior. As a researcher Brent has always been fascinated with extreme achievers, however he became increasingly frustrated with the lack of explanation as to why extreme achievers are the way they are. His curiosity and drive have led him to write the exciting Outsider’s Edge.
Taylor gained a bachelor of Engineering from Auckland University. He then earned an honours degree in psychology at Melbourne University. He is currently a member of the Australian Market and Social Research Society.

Table of Contents

About the author	p. v
Preface	p. vii
Introduction
Why haven't I got what Bill Gates has?	p. 3
Seeking the causes of extreme wealth	p. 5
Biographies
Bill Gates	p. 13
Warren Buffett	p. 25
Ingvar Kamprad	p. 37
Larry Ellison	p. 47
Carl Icahn	p. 59
George Soros	p. 69
Steve Jobs	p. 79
Charles Schwab	p. 93
Ralph Lauren	p. 103
David Geffen	p. 115
Frank Lowy	p. 125
Richard Branson	p. 137
George Lucas	p. 151
Bernie Ecclestone	p. 165
Steven Spielberg	p. 177
Oprah Winfrey	p. 187
John Sperling	p. 195
The big picture
Finding the pattern	p. 207
Outsiders and their edge	p. 219
Beginnings matter
Development pain	p. 243
Salvation	p. 287
Learning about learning	p. 293
Trading intelligence	p. 301
Lessons learned
Don't try this at home, folks	p. 313
Hope for the future	p. 319
Bibliography	p. 325
Further reading	p. 329
Index	p. 333
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