The Oxford Handbook of Electoral Persuasion

by Suhay, Elizabeth; Grofman, Bernard; Trechsel, Alexander H.

• ISBN13: 9780190860806
• ISBN10: 0190860804
• Format: Hardcover
• Copyright: 2020-05-06
• Publisher: Oxford University Press

Table of Contents

1. A Framework for the Study of Electoral Persuasion
Elizabeth Suhay, Bernard Grofman, and Alexander H. Trechsel

Part I. General Models of Political Persuasion
2. Classic Models of Persuasion
Richard R. Lau
3. When, How, and Why Persuasion Fails: A Motivated Reasoning Account
Ryan G. Cotter, Milton Lodge, and Robert Vidigal
4. The Boundary Conditions of Motivated Reasoning
Ryan G. Cotter, Milton Lodge, and Robert Vidigal
5. Reasoned Persuasion
Bernard Grofman
6. Persuasion and Issue Voting
Bernard Grofman
7. Party Cues
John G. Bullock
8. How the News Media Persuades: Framing Effects and Beyond
Thomas J. Leeper and Rune Slothuus
9. The Emotional Aspects of Political Persuasion
Bethany Albertson, Lindsay Dun, and Shana Kushner Gadarian
10. Do Election Campaigns Matter? A Comparative Perspective and Overview
J. Alexander Branham and Christopher Wlezien

Part II. Persuasion by Parties, Candidates, and Outside Groups
11. The Utility and Content of Traditional Ads
Michael Franz
12. The Persuasion Effects of Political Endorsements
Cheryl Boudreau
13. Mobilization Strategies and Get Out the Vote
Melissa R. Michelson
14. Appealing to Diverse Electorates in the United States
David M. Searle and Marisa Abrajano
15. Race and Racism in U.S. Campaigns
Christopher Sebastian Parker, Christopher C. Towler, Loren Collingwood, and Kassra AR Oskooii
16. Gendered Aspects of Political Persuasion in Campaigns
Kelly Dittmar
17. Persuasion and Non-Party Groups in the Digital Age
Deana A. Rohlinger
18. Interest Groups and Elections
Jeffrey M. Berry
19. How Electoral Spending Relates to Political Persuasion
David B. Magleby
20. Low-Resource Candidates and Fundraising Appeals
Richard Johnson

Part III. Media Influence
21. Campaigns and Elections in a Changing Media Landscape
Michael X. Delli Carpini and Bruce A. Williams
22. Sowing Distrust of the News Media as an Electoral Strategy
Jonathan M. Ladd and Alexander R. Podkul
23. Beyond Infotainment: Political-Entertainment Media and Electoral Persuasion
Geoffrey Baym and R. Lance Holbert
24. Horse-Race and Game-Framed Journalism's Effects on Turnout, Vote Choice, and Attitudes toward Politics
Benjamin Toff
25. Misinformation, Fake News, and Dueling Fact Perceptions in Public Opinion and Elections
David C. Barker and Morgan Marietta
26. Conspiracy Theories
Joseph E. Uscinski
27. Polarization and Media Usage: Disentangling Causality
Justin de Benedictis-Kessner, Matthew A. Baum, and Adam J. Berinsky
28. National and Cross-National Perspectives on Political Media Bias
Yphtach Lelkes
29. The Incentives and Effects of Independent and Government-Controlled Media in the Developing World
Horacio Larreguy and John Marshall

Part IV. Interpersonal Influence
30. Persuasion in Interpersonal Networks
Anand Edward Sokhey and Carey Stapleton
31. Social Network Effects in Developing Countries
Cesi Cruz, Horacio Larreguy, and John Marshall
32. Voter Mobilization in Intimate Networks
Florian Foos and Eline A. de Rooij
33. Citizen Deliberation Online
Patr?cia Rossini and Jennifer Stromer-Galley
34. Networks and Media Influence
David A. Siegel
35. Bandwagon Effects, Information Cascades, and the Power in Numbers
Susanne Lohmann
36. Lobbying Networks
Jennifer Nicoll Victor

Part V. Electoral Persuasion across Contexts
37. Electoral Persuasion in the New Democracies: Challenges and Opportunities
Rosario Aguilar and Jeffrey Conroy-Krutz
38. A Menu of Clientelist Methods to Buy and Coerce Voters: The Dark Side of Electoral Persuasion
Gilles Serra
39. How and Why the Populist Radical Right Persuades Citizens
Elisabeth Ivarsflaten, Scott Blinder, and Lise Bj?nes?y
40. The Strategic Adaptation of the Populist Radical Right in Western Europe: Shifting the Party Message
Elie Michel
41. Party Nominations and Electoral Persuasion
J. Andrew Sinclair
42. Persuasion and Ballot Propositions
Shaun Bowler and Stephen P. Nicholson
43. Online versus Offline Strategies in Comparative Perspective
Tiago Silva
44. Voting Advice Applications: The Power of Self-Persuasion
Alexander H. Trechsel and Diego Garzia
45. How Voters Distort Their Perceptions and Why This Matters
Andrea De Angelis

Part VI. Empirical Methodologies for Understanding Electoral Persuasion
46. Accounting for Complex Survey Designs: Strategies for Post-stratification and Weighting of Internet Surveys
Erin Hartman and Ines Levin
47. Debating How to Measure Media Exposure in Surveys
Seth K. Goldman and Stephen M. Warren
48. Studying Electoral Persuasion Using Online Experiments
Thomas J. Leeper
49. Citizens, Elites, and Social Media: Methodological Challenges and Opportunities in the Study of Persuasion and Mobilization
Philip Habel and Yannis Theocharis