Packaging Research in Food Product Design and Development

by Moskowitz, Howard R.; Reisner, Michele; Benedict Lawlor, John; Deliza, Rosires

• ISBN13: 9780813812229
• ISBN10: 0813812224
• Format: Hardcover
• Copyright: 2009-09-15
• Publisher: Wiley-Blackwell

Summary

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and "how to" business methodology with a detailed treatment of the different facets of concept research.

Author Biography

Howard Moskowitz, PhD, is president and CEO of Moskowitz Jacobs Inc., White Plains, NY, a firm he founded in 1981. Moskowitz is a well-known experimental psychologist in the field of psychophysics (the study of perception and its relation to physical stimuli), and an inventor of world-class market research technology.

 Michele Reisner is vice president of research at Moskowitz Jacobs with more than 18 years of sensory and consumer science experience. Her worldwide training as a Pastry Chef aids her in bringing the voice of the food professional to the research world. Her work at MJI is highly concentrated on experimental design and optimization in both the food and beverage industries.

 John Ben Lawlor, PhD, is a senior sensory and consumer scientist working at GlaxoSmithKline Nutritional Healthcare R & D. Based in Coleford in the U.K., his responsibilities include sensory evaluation, consumer project idea generation, design, implementation, and analysis.

 Rosires Deliza, PhD, is a food engineer and research scientist at Embrapa Food Technology (Brazilian Enterprise of Agricultural Research) in Rio de Janeiro. She is the author of more than 40 scientific publications on sensory evaluation and consumer studies on consumer expectation, packaging effects on consumer product perception, and attitude towards new technologies.

Table of Contents

Principles, Tools, Metrics

Packaging research ndash; literature overview

The consumer researcherrsquo;s issues

Introduction to experimental design and its application to graphics concepts

Response time measures

What is important?

Segmenting consumers

Applications, Data, Knowledge

Basics of international research

Deconstructing competitive packaging to understand the performance of elements

Location on the package as drivers of responses

Brand names

Cover designs for food and nutrition oriented publications

Food & Labeling: Understanding What Drives Consumer Response

What drives responses to packages and labels across different foods?

lsquo;Message sensitivityrsquo; ndash; segmentation based on responses to labels

Dealing with specialty foods ndash; baby and weaning items

Issues with health impaired

The visual dynamics of food and drink websites

Index

Table of Contents provided by Publisher. All Rights Reserved.