Pbs Write to the Point!

by FRUEHLING ROSEMARY T.

• ISBN13: 9780070225558
• ISBN10: 0070225559
• Edition: Reprint
• Format: Paperback
• Copyright: 1992-02-01
• Publisher: McGraw-Hill

Summary

Tells how to develop good writing habits, shows sample letters and memos, and outlines each step for preparing a report

Table of Contents

Why Write to the Point?	p. 1
A Fast Pace	p. 2
Heavy Competition for Attention	p. 2
Written Words Must Act Alone	p. 3
The Approach	p. 3
Effective Writing Skills	p. 5
Writing Habits: The Base	p. 7
Involve the Receiver	p. 7
Four Bad Writing Habits	p. 8
Four Good Writing Habits	p. 13
Summing Up	p. 23
Write With Style	p. 24
The Caring Tone	p. 25
More About Tone	p. 26
Getting Things Done	p. 27
The Reader's Interest	p. 32
The You Attitude	p. 35
More About You and I	p. 39
The Voice of Authority	p. 40
Be Positive and Direct	p. 42
I'm the One For You	p. 44
Standing Out From the Crowd	p. 47
Humor, Sarcasm, Anger: Beware	p. 48
Summing Up	p. 49
Putting Words in their Place	p. 50
Take Grammar Easily	p. 50
Sentences	p. 51
Paragraphs	p. 56
Summing Up	p. 63
Punctuation, Spelling, Legibility	p. 65
That Pesky Punctuation	p. 65
Spelling Matters	p. 74
Legibility	p. 79
Summing Up	p. 81
Letter Elements	p. 83
Letter Elements and Formats	p. 85
Return Address (Letterhead)	p. 85
Date	p. 89
Interior Address	p. 91
Attention Line (B)	p. 93
Salutation	p. 93
Subject Line (B)	p. 100
Body	p. 101
Complimentary Close	p. 101
Name and Signature	p. 105
Reference Initials (B)	p. 106
Enclosures (B)	p. 106
Copy Notations (B)	p. 107
Postscript	p. 108
Business Letter Formats	p. 109
Summing Up	p. 114
Effective Writing at Work	p. 115
Typical Business Letters	p. 117
Providing Information	p. 118
Seeking Information	p. 120
Selling: Pleasant Persuasion	p. 122
Business Letter of Introduction	p. 126
Making a Reservation	p. 127
Confirming a Reservation	p. 128
Asking	p. 128
Agreeing	p. 131
Declining	p. 132
Offering Credit: Good News	p. 133
Refusing Credit: Bad News	p. 134
Seeking Payment: Unpleasant Persuasion	p. 135
Offering a Job: Good News	p. 137
Rejecting a Job Applicant: Bad News	p. 139
Resigning	p. 140
Summing Up	p. 142
Effective Memos	p. 143
The CYA Syndrome	p. 144
Memos are Necessary	p. 144
Standard Headings	p. 144
30-Second Memos	p. 146
Memo Etiquette	p. 146
Categorical Samples	p. 147
Summing Up	p. 163
Reports	p. 165
An Outline--the First Step	p. 166
Research is Vital	p. 166
Good Notes = Good Reports	p. 167
Basic Elements	p. 168
Optional Elements	p. 173
Summing Up	p. 176
Effective Writing at Home	p. 177
Writing for Pleasure	p. 179
Writing to Friends	p. 180
Communal Letters	p. 183
Congratulations	p. 185
Thank You	p. 186
Invitations	p. 188
Accepting or Declining	p. 190
Introducing	p. 191
References	p. 192
Condolences	p. 195
Summing Up	p. 196
Writing for Action	p. 198
Requesting Credit	p. 198
"I Can't Pay" Letters	p. 201
Credit Card Letters	p. 201
Letters Seeking Information	p. 203
Letters of Complaint	p. 204
Placing Orders	p. 208
Writing to Congress	p. 209
Letters to the Editor	p. 212
College Application Essays	p. 216
Minutes of the Meeting	p. 220
Summing Up	p. 222
Writing for a Job	p. 223
Resume	p. 223
Cover Letter	p. 237
Fishing Letter	p. 240
Reference Request Letter	p. 242
Follow-Up Letter	p. 244
Accepting a Job Offer	p. 246
Declining a Job Offer	p. 247
Summing Up	p. 248
A Final Word	p. 249
Useful Reference Works	p. 250
Index	p. 253
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