Peak : How Great Companies Get Their Mojo from Maslow

by Chip Conley; Foreword by: Tony Hsieh (Foreword)

• ISBN13: 9780470893968
• ISBN10: 0470893966
• Format: eBook
• Copyright: 2010-06-01
• Publisher: Jossey-Bass

Summary

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.

Table of Contents

Preface

Maslow And Me

Toward a Psychology of Business

Karmic Capitalism

The Relationship Truths

Relation Ship Truth 1 : The Employee Pyramid

Creating Base Motivation

Creating Loyalty

Creating Inspiration

Relationship Truth 2 : The Customer Pyramid

Creating Satisfaction

Creating Commitment

Creating Evangelists

Relationship Truth 3 : The Investor Pyramid

Creating Trust

Creating Confidence

Creating Pride of Ownership

Putting The Truths Into Action

The Heart of the Matter

Creating a Self-Actualized Life

References

Acknowledgments

The Author

Index

Table of Contents provided by Publisher. All Rights Reserved.